There are some truly brilliant Big Issue sellers out there and it strikes me that listening in to how these inspirational characters are seeking to capture your attention can be a way of generating good headlines for websites and AdWords ads.
I know I have heard better but this one had me sniggering last night as I headed up Edinburgh’s Lothian Road. It resulted in an immediate sell to a lady who had, to that point, been in a head-down hurry.
“Pay Now, Nothing to Pay Later”
You could see this working well for a Sofa website or any other site whose industry has a reputation for credit agreements.
What good ones have you heard from Big Issue sellers?