Digg: Time to take it seriously?
I’m a Digg Luddite. There, I admitted it.
Digg, the social news site, has been on my radar for years. I’ve spoken to many a savvy Internet marketer that salivates over it. I’ve seen it used in powerful ways for SEO. But whenever I tried to get to grips with it as a tool for my own use, the penny just refused to drop.
If you follow the Internet marketing or social media space, then you won’t have missed the fact that Digg is nearing the end of a major overhaul. The question on every geeks lips is “will these changes be enough to save Digg?”
I actually think they will, because for the first time, I can actually see a reason for using it myself (rather than just as a tool for promoting clients). I am therefore intending to dive in as soon as the current test site actually starts working for me.
Quality Control for Personalised News
A challenge we all face in the work environment is keeping up to speed with our industry. Most have now realised that reading blogs, watching videos etc and online news resources in general need to be part of any knowledge workers daily routine.
The signal to noise ratio in what we read is certainly not as good as I’d like it to be. I see the new Digg as having the ability to improve this, by allowing the community to decide what should be the top of my reading list.
The new Digg will offer me a personal news page fed by a combination of those publishers I subscribe to and those my peer group recommends.
The more recommendations a news item gets, the higher it will appear on my personal Digg page. By choosing my Digg friends wisely and reading items at the top of the page, more of my time should be spent reading the quality items.
Internet Marketing News Nirvana
So my personal goal of using Digg is to create a corner of the web tailored especially to me. I’m sure that by getting into Digg with a specific purpose in mind, I’ll find that it can do many unexpected things for me too.
Will the masses see it in the same way? Well that remains to be seen, but if a luddite is intrigued, there’s certainly hope.
Tim Barlow on Digg
So what can you expect to see developing on my account?
It’s likely to be focused. If you follow me you can expect to see a lot of SEO, PPC, website & social media articles coming into your stream. There may be occasional rural broadband news items and if I’m really daring, I might even subject you to articles proclaiming drops in house prices. I’m not planning to follow people just because I know and like them: I want to concentrate on topics related to internet marketing.
Attacat on Digg
We’ll likely set up accounts for all Attacats, and likely they will have a similar focus to mine but with differing sub-interests.
We will be syndicating the Attacat Brain into Digg. How frequently we will Digg our own articles is something we’ll play by ear. (Thoughts?)
I expect that we’ll increase the profile of “Digg this” buttons on the site
Attacat Clients on Digg
All client RSS feeds will be syndicated.
I’m suspicious that Digg may be a good stepping stone into Social Media for many. How hard we push it, will be dependent on how Digg does over the coming months.
Have I missed the Point?
As I said, I’m a luddite. I’d love to hear your views.