We are a great fan of guarantees for helping consumers make a purchase decision. However if you are going to offer one, make sure it is worth offering.

Did you know that Dobbies (or at least the one just outside Edinburgh) guarantee their goldfish for 48 hours? Impressive, I’m sure you’ll agree.

What would the cost be to the company to extend that guarantee to 6 months or even a year?

I’d argue it would be negligible and would be more than out weighed by the additional sales as well as helping their customers to understand the need for all the hoops they make people jump through before they are allowed to buy a goldfish (possibly worse than trying to get a green card)

(I am pleased to say though that Zuba Barlow (pictured) is still going strong having being bought on Sunday (touching wood))

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