LINK: 37 Takeaways from SEOmoz Master Class in Bulgaria
Good round up of the top tips from Rand’s recent SEOMoz masterclass. Full article on SEOMoz is available here.
Couple that are worthy of mention:
8. Map your site structure before doing keyword research (I suggest using an actual mind mapping tool for this); this forces you think like a user before thinking like an SEO.
And this one – but only because it’s a tip I’ve been giving in my Google Analytics presentations for a while now!
35. Focus on boosting keywords currently ranking on page 2 results. Just a few more links, or on-page optimization, will likely bump you to page 1, which will mean lots more traffic.