Good round up of the top tips from Rand’s recent SEOMoz masterclass. Full article on SEOMoz is available here.

Couple that are worthy of mention:

8. Map your site structure before doing keyword research (I suggest using an actual mind mapping tool for this); this forces you think like a user before thinking like an SEO.

And this one – but only because it’s a tip I’ve been giving in my Google Analytics presentations for a while now!

35. Focus on boosting keywords currently ranking on page 2 results. Just a few more links, or on-page optimization, will likely bump you to page 1, which will mean lots more traffic.


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