I’ve just been asked my opinion on the new Google Link Disavow tool so thought I would share my thoughts.

It was many years before Google Webmaster Tools became sufficiently good to merit engaging with.  Prior to that it was a case of “don’t let Google know you are interested in SEO”.

With this new tool I think it is a case of “Don’t let Google know you have an ability to understand the difference between a good and bad link”.  My aim therefore is to get through the next three years without using it!

By that time it will have evolved to a point of providing so many useful features that it will also be useful to non-SEOs.  Either that or Google will kill it off because all the link manipulating SEOs will have dobbed themselves in already!

Here’s the official announcement of the tool for those who dare to use it

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