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What we’ve seen with our own eyes, had reinforced by others at SMX Advanced has now been confirmed by Google: Niche sites (especially those with unique content) are doing better on niche search phrases.

Lemur with open mouth
Creative Commons License photo credit: Tambako the Jaguar

For those losing out because of the algorithm tweak, the focus needs to be on critically appraising the uniqueness of pages and linking.

Google Confirms “Mayday” Update Impacts Long Tail Traffic.

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