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One for the AdWords quality score geeks: Interesting case study of an advertiser who just duplicated a long established AdWords account into a new account.
LINK: Do New Advertisers Pay 4x More Than Established Advertisers? | Search Engine Journal.
This is obviously just one case study. We’ve always known there is a pain barrier that new advertisers have to go through before click costs come down, but this seems an extreme example.
Is it an outlier or a sign of things having changed?
The idea of 4 times the cost and “more than 2 months” of pain seems very high.
It would be good to know click and impression numbers
Tags: Google AdWords, Link, Quality Score
