LINK: The cost of changing AdWords accounts
This is obviously just one case study. We’ve always known there is a pain barrier that new advertisers have to go through before click costs come down, but this seems an extreme example.
Is it an outlier or a sign of things having changed?
The idea of 4 times the cost and “more than 2 months” of pain seems very high.
It would be good to know click and impression numbers