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Here is a quick summary of the local search articles that I’ve been reading this month;

 

Google adds business characteristics to maps listing

Searchers who are looking for local businesses on Google Maps can now see brief descriptive characteristics included in the primary business listing. Full article

 

2.2 billion local queries on Google

ComScore has released it’s May 2011 search marketing figures which shows that Google had 11.2 billion queries last month. Applying the figure released by Google that states that 20% of searches have local intent we can estimate that in May roughly 2.24 billion queries on Google were local. Full article

 

What NOT to do on local business websites

Some basic advice concerning things not to do if you want your local business to perform well with both search engines and consumers. Full article

 

Google now showing local +1 counts

Google is now showing the number of local users who have +1′ed a search listing. Full article

 

5 creative location-based campaigns for small business to learn from

A summary of 5 imaginative location-based campaigns that small businesses can get inspiration from. Full article

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