Month In Numbers – April 2011
A recent study by Buddy Media found that brands who posted on Facebook outside of business hours had 20% higher engagement rates. The study found that Facebook engagement has three peaks throughout the day: early morning (7am), after work (5pm) and late at night (11pm). Read more here.
Microsoft now controls 30% of the U.S. search market; 14.32% from Bing.com and 15.69% from Yahoo Search. The growth was pretty evenly distributed, with Bing.com’s search market share growing by 6% since February and Yahoo growing by 5%. Full story here.
A recent study has shown that 60% of consumers are more likely to consider or contact a business that has images in local search results. Read more here.
Of Apple’s revenue now comes from the iPhone. Over the last 3 months the iPhone generated a total of 24.6 million dollars for Apple. Read the full story here.
Of local mobile searchers actually ‘walk through the door’ at the business location and 22% of those users actually make a purchase. Read full story here.