Month In Numbers: July 2014
It’s been a hot month for numbers in July, and by hot, I mean HOT! Our little home city of Edinburgh has had some scorching temperatures in July and this means everyone is happy. Vitamin D levels are on the rise which in turn means the office is looking less like a zombie cave and more like a vampire cave. Here are some hot numbers from July!
Mobile usage as a percentage of total worldwide web usage reached 25% in May 2014 – that’s up 14% from May 2013 and just 5 years ago mobile usage was at about 1% of overall web usage.
Approximately 50% of all of the bookings in the consumer journey start at Google. Web Marketing School have written an insightful article on SEO and Social in Travel Marketing. Some key takeaways include how travel brands need to significantly improve their content offering in order to continue to remain relevant in the eyes of search engines. This includes being consistent across marketing channels and always presenting a holistic brand message. Finally, personalisation is likely to be the biggest topic for the travel industry in 2014; users need to be incentivised to create accounts, sign up for newsletters, and connect through social as data provided by these activities IS the future.
Twitter you say? Revenue you say? Yep, that’s right, Twitter reported revenue of $312 million in quarter 2 of this year. blahdi blahdi blah lots of money, how unsurprising. Interestingly though, their revenue is up 124% on last year and 81% of Twitter’s ad revenue comes from mobile advertising.
According to a study of 326 respondents, 96% of marketers are currently using web analytics products and a further 3% plan to use it in the near future. 90% are currently using excel, 43% are using tag management and 33% currently use campaign automation.
These are equally the most important KPIs marketers use for their content marketing campaigns. Marketers collectively thought that revenue and engagement comes a great deal above conversion and visits.
10% and 6%
You would have thought that Google couldn’t get any bigger right? Wrong. New data from Adobe shows that Google UK and Germany saw a respective 10% and 6% increase in overall search spend year-on-year.
Flurry Analytics has done a study that shows apps currently command 86% of the time that the average US mobile consumer spends on their smartphone. According to the study, smartphones users spend an average of 2 hours and 42 minutes on their mobile devices each day and app usage accounts for 2 hours and 19 minutes of this time. The most popular mobile apps include Facebook, Google Play, YouTube and Gmail.
News content on your favourite social media profile, Facebook, generates 24.8 million likes, comments and shares on a daily basis. A few more interesting facts about Facebook for you; music stories are most likely to get the most interaction and the Mail Online is the biggest ‘newspaper’ on Facebook for the first quarter of 2014.
According to Google OS Google Drive has 190 million active users as of the 25th June 2014. Our office counts for a minuscule 8 of the 190 million.
Attacat Charlie signing off, until next time.