Month In Numbers: June 2014
I’m afraid this and next month’s Month In Numbers are going to be pretty World Cup heavy as that seems to be the overriding topic taking over the internet at the moment, nothing else is really getting a look in!
This month we’ve got stats on Louis Suarez (of course), the insanity that is Google’s Ad revenue and some insightful stuff on cart abandonment.
of 2,000 people surveyed said they had never seen an Ad on Google when asked how often they clicked on ads on Google Search. Of those who said they’d never seen an Ad on Google, 17.58% were between the age of 45 – 54, a larger percentage than those aged 65+.
In addition to this, according to the survey women are more oblivious to Google’s Ads than men, with 13.87% of the surveyed women claiming to have never seen an Ad on Google.
9 tweets per second
This is definitely my favourite World Cup 2014 visualisation, and really insightful in terms of Twitter statistics too. According to this interactive infographic, brought to you by bookmaker.co.uk, on average there are 9 tweets every second about the German football team.
Also, at this very moment, the most popular tweet about the World Cup is…
Kids, let me tell you a story of how I played in the world cup.. pic.twitter.com/ZnJvnVnpgh
— Barney Stinson (@stinsonsays) June 30, 2014
Google’s confirmed revenue from ads on their own sites for the first 3 months of 2014 alone.
As you’d expect, brands around the world are doing high jumps onto the World Cup bandwagon, and rightly so considering the level of social activity and potential traffic involved (see the above visualisation and the next statistic). An Instagram video posted by GoPro, creators of the ‘world’s most versatile camera’ has received over 127k likes. The video celebrates the inspirational cultural attitude towards football in Brazil, through the eyes of a GoPro camera. Watch the video here:
Another World Cup related stat! Unsurprisingly, Luis Suarez is the most talked about football player after scoring two goals against England and biting an Italian defender’s shoulder. Behind Suarez, Wayne Rooney, Messi and Ronaldo have been the most talked about football players since the beginning of the World Cup.
This is the optimum time to send out your first cart abandonment email, so 45 minutes – 1 hour after the customer has abandoned their cart. The Drum suggests this is the best time to do so because the customer is still at arms-reach and with the right messaging, it is highly likely that the customer will return and finish their purchase.
The second email should be sent 23 hours after the cart has been abandoned and then a third should be sent a further one week later.
That’s June done and dusted. Got any other juicy digital marketing stats for us this month? Spill the beans!