Month In Numbers: May 2014
Guys, did you know it’s June? It’s officially summer. Edinburgh has had it’s one day of sun last weekend, I had a BBQ, the world is a better place. On a completely unrelated note to clearly more relevant, here’s your monthly dose of digital marketing stats from the Attacat Team, ah voila!
of English search queries were affected by the Panda 4.0 Google algorithm update. According to Google’s front man and webspam guru Matt Cutts this update and data refresh is geared to ensure sites with poor quality content aren’t artificially working their way up Google’s rankings and search results.
The update has effected queries in other languages too but it is not clear to what extent.
According to a study conducted by digital agency iProspect 63% of people over the age of 70 spend 11 – 3o hours per week online. This is compared to 47% of 60-69 year olds, 43% of 50-59 year olds and 39% of 30 – 49 year olds. A silver surfer in every sense of the word!
More than 11 thousand people attended Lichfield Cathedral in May to pay their respects to the late Stephen Sutton. Cancer sufferer Stephen died last month following a long batter with bowel cancer. His story hit the news following his wish list attempt to raise £1 million for cancer research before he died and through his active social networking efforts.
— JasonManford (@JasonManford) April 24, 2014
The story quickly took flight and gathered millions and millions of retweets, favourites and likes across Twitter and Facebook. When Stephen passed away his fundraising efforts had allowed him to raise over £4 million for Teenage Cancer Trust. Another incredible win for social media.
According to research conducted by My Optimind, having videos on a landing page can increase conversions by 86%. Some more stuff about videos: they get 267% more links than normal text posts, 58% of your audience are likely to stop watching the video within the first 90 seconds and videos are likely to keep potential customers on-site up to 2 minutes longer than they would if there wasn’t a video there.
Instagram has been deemed the most powerful social platform by business intelligence service L2. The platform is the fastest growing social network with 200 million users and an engagement rate of 1.5%, 15 times that of Facebook.
Seriously, any excuse to post about beer and dogs right?
In 2013 companies were only spending 3% of their overall SEO budget on mobile marketing, despite the consistent and noticeable increase in mobile search and usage year-after-year. Can you guess what the largest budget proportion was spent on?
It is in fact 31% and it is spent on paid search marketing, after that 18% of the budget is generally spent on SEO, 18% on email marketing, 13% on digital display and 11%% on social media.
If you’re looking to expand your digital marketing knowledge out further my Quick Fire Reading Lists will chuck you in the right direction. Thanks for tuning in this month folks, until next time.