Now that Attacat Rachel has toodle-pipped these wintry British shores to go and toss a shrimp on the barbie (or some such highly Australian activity – which you can read about on her blog Our Wee Trip), it’s my pleasure to be taking you through the month’s most interesting stats ‘n’ digits from now on.
So settle back and relax, it’s time to see what October had up its statistical sleeves…
The percentage of visits that mobile is driving to e-commerce sites, according to a study by Screen Pages – but conversion rates are an average of 41% lower. Full article
The development cost in pounds of t-shirt e-retailer Truffle Shuffle’s no-frills mobile website, vs the amount of revenue that mobile site generated. Full article
Many brands still struggling with the idea of social media as a conversation, as this is the shockingly high percentage of consumer’s Facebook wall posts that aren’t answered by brands. Full article
Google adds another impressive number to its cache with news that Google Earth has now been downloaded a cool billion times. Full article
The amount of mobile queries that are related to location, as Google announces that distance between a user and an advertiser’s business location is now factored into mobile search ad rankings. Full article
The number of searches that are impacted by site speed ranking factors. Full article
Up til the end of October, the number of days (and counting) that Facebook’s beleaguered Timeline has been MIA. Check out ReadWriteWeb’s thoughts on why.