Month In Numbers – December 2016

 

Whether or not you’ve started your holiday shopping, the end of November tends to be the biggest push in consumer purchasing for this quarter. With Black Friday and Cyber Monday just passed, the amount of money spent was absolutely staggering. How does this balance between desktop and mobile? Will we see further argument for the necessity of mobile-first? Read on to find out..

 

54% of all holiday shoppers plan to shop on their smartphones throughout the day.

This stat is just another nail in the coffin for those with e-commerce websites that are not yet mobile friendly! With many people admitting to shopping on the go – and checking prices online even when they’re in the store – it’s absolutely crucial for your site to be performing properly and efficiently on mobile. If you’re still running an unresponsive e-commerce website, don’t expect to see major increases in your mobile traffic over the holidays. And, for those that do have a mobile friendly site – make sure you’ve budgeted for mobile search campaigns to target these more than eager shoppers!

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A record breaking weekend

The first major dollar stat comes from Tech Times who have reported that the 2016 Black Friday “holiday” has smashed previous online sales records, with $3.34 billion in online sales revenue – for a growth on last year of 21.6%! Mobile sales alone accounted for another record breaking $1.2 billion of that total, an increase of 33%.

 

If you’re still running an unresponsive e-commerce website, don’t expect to see major increases in your mobile traffic over the holidays. And, for those that do have a mobile friendly site – make sure you’ve budgeted for mobile search campaigns to target these more-than-eager shoppers!

 

Just when you think the numbers couldn’t get bigger

Following on from the massive sales success of Black Friday, Cyber Monday came in this past week and blew it out of the water with $3.39 billion in sales. $540 million of that came in between the hours of midnight and 10am alone!

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The breakdown – mobile vs desktop

Though it was a massive day for mobile sales increases year on year, desktop still dominated overall sales on Black Friday with 64% vs 45% from mobile. This trend continued on Cyber Monday with desktop sales at 69% vs 31% for mobile. While this is showing a strong case for desktop, visits actually show a deficit for desktop, down 10% from last year to 45% of the visits on Black Friday. This means that, though more people visited sites on their mobile, they actually made the purchases on desktop – possibly further proving the need for a more responsive site.

 

Did you find any wild deals on Black Friday or Cyber Monday this year? Has the availability of deals online changed the way you would have spent these days only a few years ago? We’d love to hear your thoughts below!

 

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