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As per the heads up in March, Google AdWords have just announced that the time it takes for your landing page (i.e. the page on your site that the AdWords advert is pointed at) is now considered as part of quality score. In a business sense, this means it will cost you more to get visitors onto your site if your page loads slowly.

As we have been given plenty of warning of this, we have been able to check sites to ensure no issues.

A request to Google – please add a comprehensive quality score report that can be run from the report centre. If you want ideas, feel free to let me know!

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