Page Load Time to be factored into your AdWords Advertising Costs
We have speculated in the past that the speed with which your site loads was potentially a factor in your Google AdWords quality score. Experienced advertisers will be familiar with the fact that your quality score directly impacts what you pay for each click from Google.
In a refreshingly open and seemingly well managed move by Google, they have announced that load time will definitely be added as a factor in your quality scores over the next month or two.
The surprise of this announcement is not that they are going to be adding it as a factor but much more that they are:
- Actually telling us they are doing it
- Going to be telling us exactly when they are going to do it
- Going to tell us (or at least provide an indication) of how we rate against this factor in advance to give us a chance to make any changes required.
Thank you Google, its genuinely appreciated.
The move makes sense as well, with Google’s continued efforts to incentives advertisers to provide a good experience for searchers.
We will be in touch with all our clients on this issue as soon as we get the details of how your sites are fairing.