Attacat Brain | Attacat of Edinburgh - Part 3
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My Experience With B2C Communication

I recently received some B2C (Business to Consumer) communication over LinkedIn that prompted me to write about the experience. I would summarise this as a mini critique, but more importantly a refreshing reminder of what it’s like to be on the end of blanket marketing communication.

Before I go any further, I […]

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Month in Numbers: June 2015

We’re back again with a cheeky wee look at June’s most interesting statistics from the digital marketing world. We reveal the winner of the ongoing transaction method war, struggle to fathom the sheer daily volume of instant messages being sent and update you on Jamie Oliver’s Instagram followership (lucky you!).

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Business phone number legislation change: A simple explanation

You’ve undoubtedly been made aware of the upcoming rule changes to the advertisement of service phone numbers (those that start with 084, 087, 09 or 118).
We’ve been inundated with related information and have found ourselves saying “and what is it you actually want us to […]

Removal services scotland website design

New site launch: Removal Services Scotland

We’re pleased to announce that Removal Services Scotland, specialists in Edinburgh, Glasgow and family removals, has recently re-launched their website with the help of the Attacat team.
Removal Services Scotland was founded in Edinburgh in 1992 and has since grown […]

Hugh Grant loves a huge grant!

Digital Scotland Voucher Scheme – £5,000 digital grant from Business Gateway

We’ve heard a few mutterings about a digital marketing grant at various networking events this year but we’ve been unable to find any information online (it turns out that’s because there isn’t any). We decided to do a little more investigation and reached out to our contacts at various organisations. A few phone calls and one face-to-face […]


Month in Numbers: May 2015

A quick glance at some of this month’s intriguing statistics in the world of digital marketing. From watching paint dry to leaving shopping carts behind (I promise it relates to digital marketing), May’s edition of Month in Numbers probably asks more questions than it answers.
Guess which social media site’s […]

Campboy - What Cost

The hidden cost of bespoke: Avoid customising your website if you want your business to remain nimble

“Custom” gives us a competitive edge. It’s essential for getting ahead, yet it often ends up holding us back.
Over the years of working with web businesses (including a few of my own), I’ve seen businesses that have become almost crippled by historical decisions to go “custom”.
Here are a few example scenarios where “custom” can really […]


Charlie’s Quick Fire Reading List #10: (Hijacked by Zach) – Live streaming and instant articles

A real mixed bag for the 10th edition of the reading list. We highlight yet another cool Facebook advancement, why Amazon are so interested in people watching eagle nests and Google’s continued evangelism of mobile content.

People Around Table

How to get an entry level marketing job at Attacat: The 2015 edition

Last night we held our now traditional graduate “job applicant feedback session”.
What, you may ask, is that?  To put it simply, we invited people who applied for our recent graduate position but didn’t get the job to come along and find out why.

Campboy - Here I am Sign

Month in Numbers: April 2015

A strange question to start this month’s edition of Month in Numbers: What does the 1976 launch of Apple have in common with Google’s 2004 announcement of free 1 gigabyte e-mail accounts?

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