(Notes taken at Link Love London 2012 conference)
Presenter:
Mike King
iAcquire.com
Mike King, the newly announced Director of Inbound Marketing at iAcquire, led a very informative and data-led presentation on linkbuilding and outreach emails.
Using data both from the internal team at iAquire – and their iRank system – and aggregated, anonymous data from [...]
In the first part of this mini series I covered the process of generating the insights relevant in order to express your Unique Value Proposition. So at this stage you should have a list of 10-20 value statements provided by your customers and support or sales staff.
Internet marketing will always operate under severe content limitations, [...]
oooo – look a shiny new Google URL builder template, can I download it? Yes you can…
UVP - That’s probably the most common combination of 3 letters in almost every conversion optimisation publication. It’s also one of the strongest influencers in any CRO framework or formula.
In the Marketing Experiments’ ”Conversion Sequence heuristic” value proposition is considered the second most important factor:
Alternatively, the “L.I.F.T.” model by
The new Facebook timeline is upon us, and if you have a business page you’ll need to ensure your presence is updated to reflect the changes occurring on 30 March. So what is the timeline, and what’s changing?
On this momentous occasion, the European launch of Bioware’s latest instalment in the Mass Effect trilogy, we were disappointed to see an opportunity for promotion so wasted. In fact, we almost didn’t even notice the ad, as Mass Effect 2 has been out for 2 years now.
February: Love Valentine’s, love pancakes, love numbers? Here are the best from last month’s marketing stats.
We have recently completed another web project and re-launched the website for Cameron Optomotry.
Cameron Optometry are one of the UK’s leading optometrists with huge amounts of clinical experience and extensive knowledge in the contact lens field. With leading experts on their staff they are best placed to assist with everything from check-ups and simple prescriptions [...]
Google Places Update: Codename “Venice”
360-degree virtual tours: Google Business Photos
Check-Ins: Influencing Google’s Local Rankings?
Infographic : Search Ecosystem 2012
411 Locals/411 Service: Beware!
This roundup post is so jammed full of social media sweetness they’ve actually had to increase the length of February this year so you can fit it all in. You say it’s an additional day accumulated due to the astronomical calendar not quite fitting in with Gregorian calendar? Nonsense!
Pinterest eats the world
Twitter for brands
Facebook now made of shares
National twotto!
Google+: What you should know
Linked to Bing
Gi’s a job
0131 220 1441
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