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The biggest Google AdWords spenders have been revealed by Ad Age in what makes very interesting reading.

AT&T spent an average of $270,000 a day throughout June (largely on promoting the iPhone4).

AdWords Advertiser spend level breakdown

Image source: What Big Brands Are Spending on Google – Advertising Age

One surprise that jumped out at me was that there were less than 2000 advertisers spending more than $10,000 in the month of June.

The document shows 47 advertisers that spent more than $1 million in June; 71 that spent between $500,000 and $1 million, and 357 that spent between $100,000 and $500,000.

To me this seems an incredibly small number given the number of advertisers we know personally who are spending at this level.

It wasn’t until I read that the data is for “Direct Advertisers”, that the penny dropped.

Most of the very large spenders will bypass agencies and likely have in house teams.  However it makes much more financial sense for smaller advertisers ($10k-$100,000k) to use agencies such as ourselves.  As such the number of US advertisers spending more than $10,000 a month is likely to be much more than 2000.

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