Please Support Edinburgh’s Tech Start-Up Scene
Just because we aren’t in Silicon Valley does not mean that there isn’t a vibrant start-up scene in Edinburgh. Over the years I’ve learned a huge amount from the tech entrepreneurs, start-up marketers, product managers and developers based here in the Athens of the North. This is why I urge you to support the StartEdin initiative. It’s aim is simple: give the community the place on the map it deserves.
Those who followed my search for a phrase that sums up modern marketing will understand why I (as the owner of a more conventional business) am passionate about having a thriving start-up community here in Edinburgh.
This enthusiasm is driven by my belief (as espoused in our online training) that an entrepreneurial mindset is a core outlook required for marketing success today (whether or not you view your company as entrepreneurial). I believe the ethos and the skills that start-ups are nurturing are essential modern business skills whether you are seeking to be the next Facebook or simply the next place-to-be-seen cafe. I can honestly say that all our clients stand to benefit from Edinburgh being seen as a great place for tech start-ups.
The scene is already a lot more established than many realise. There is the exciting hub of CodeBase, there’s Skyscanner blazing a trail, the Turing Festival and much much more (not to mention Freeagent, who’ve brought our accounts system into the 21st Century).
Edinburgh is the first amazing place I’ve ever lived
– John Peebles
It’s also a great place to locate a start-up. This was perhaps best expressed by John Peebles, an American who has worked in start-ups on both sides of the pond, in his enthusiastic endorsement of Edinburgh at the Turing Festival.
We’ve just signed up as a member of StartEdin, I’d urge you to do the same.