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3 Comments on “Presentation Converting you to CRO, #nmbrek Edinburgh”

1. 

   K. Wallace April 15, 2011 at 9:49 am

   A lot of astute advice! I think a lot of small online businesses would do well to read this carefully. Do you invite your clients to these presentations, or have you thought about running little seminars to teach the basics of Google Analytics to clients? When I worked for a small online retail operation we went to a similar workshop and it was very useful (mostly in convincing us it was worth the investment).
2. 

   Craig McGill April 15, 2011 at 10:54 am

   There’s some cracking points in there – and Kiril was a good presenter – but there were one or two wee things that I disagreed with:nnThe obvious one is that yes, some of these sites had ‘errors’ but it may be that they just didn’t have the budget or time to do everything that’s been highlighted. I’d love it – and I’m sure many others would too – if they could devote more cash to website development, but in a recession (and a country where many are still sceptical of web/2.0) it’s not always possible.nnThe first thing that stuck out for me was the comment about Macintyre’s. Kiril felt that it was a mistake not having small question marks next to many of the points – what kind of diamond, what kind of setting – and so on. I see his point (and agree to an extent) but it’s not as much of a dealbreaker IMO as he made it out to be. Very few people casually turn up at an engagement ring site and buy. Normally, the lady has picked what she wants – or has strongly influenced the chap and he knows what she wants – it’s not a spontaneous purchase (normally) and people who are normally at the stage of buying an engagement ring have done their homework beforehand (in the case of girls, some have been doing it for years) so the ‘what is this setting?’ type information is (mostly) redundant as the core buying audience already come in armed with the information.nnOn NKD, I felt he showed a bit of a bias towards SEO instead of plan and simple attention-grabbing. Yes, as he points out, it is a tad brochure and magazine like, but there’s no offence in that as again, this is being aimed at a certain buyer – the person who buys clothes for a company. They want to see something eye-catching and the front-page does that. The first lines of the text explain what they do. It may not be 100% SEO great but I would sacrifice that for readable, eye-catching copy any day of the week.nn(On that note though, the page has terrible punctuation and the meta-tagging is awful)nnFor that one, I thought Kiril was coming at it more from his viewpoint that thinking ‘who is this aimed at and does it work for them?’ but that’s perfectly valid.nnOn Gulp, I thought he was a tad harsh. Again, it’s individual preferences but I like the WordPress magazine-themed styled front page. I got what the site was about right away and had no issues with it.nnWith regards to the pages with items on them and no price, I can imagine the reasoning being a fear that if the prices were all on that one page, people may take fright at the costs and leave while if they are on individual pages, people may click backwards and forwards. (Note, I would’t but I’ve seen people hide prices for this reason – and to increase time spent on sites.)nnAnyway, just my tuppence. As I said upfront, would be a boring world if we all agreed all of the time!
3. 

   Attacat Ben April 15, 2011 at 11:02 am

   Thanks – we do occasionally run some seminars but with our new bigger office premises we should be able to ramp this up to a few more for local guys to demystify PPC, SEO, CRO & any other acronyms we use too often!nCheersnBen

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