September Month In Numbers

Video marketing has long been moving to the fore. According to Inc. video marketing is projected to account for more than 80% of all web traffic by 2019. Digital marketing trends saw a distinct focus on the small screen in September, and the impact it can have upon traditional digital content. Here we break down the latest stats.

142%

The amount by which spend on video advertising has increased in Q2 2017, stated by Smaato. This jump makes video the fastest-growing mobile advertising format. Video advertising now accounts for 36% of all ad spending online, according to Forbes.

0.5 Billion

The number of people consuming videos on Facebook everyday, says Forbes. Perhaps the most interesting fact is that 85% of Facebook videos are watched without sound. Ensuring your social video has subtitles as well as audio is likely a smart move.

200-300%

Is the increase in click-through rates experienced by marketing emails that contain video. This makes sense when we consider that 64% of customers are more likely to purchase a product online after watching a video about it.

97%

Is the rise in inbound links a company can expect to see if they have a high quality, informative blog. Hubspot also emphasises the value of evergreen content as a driver of traffic over long periods of time, proving that content is indeed king!

1,890

The number of words the average Google first page result contains, according to Backlinko. We already know that today’s readers care about quality content. However embed a video in a landing page with relevant and engaging copy, and you might just see conversion rates increase by 80%.

 

Want to vamp up your digital presence with video or capture your audience’s imagination with cracking blog content? Then get in touch.

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