Latest thoughts for: ab-testing

Attacat Joel

Why I hate: Adwords Campaign Experiments

I've been told I'm an angry person. I don't agree, however I will admit it's probably true when it comes to computers and anything online. And what gets me most annoyed is when things should be really good and useful and lovely but then aren't, and turn out to be really annoying and irritating and crappy. Enter Google's Adwords Campaign Experiments...

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Form Optimisation Guide Part 2 – Lead Generation Form

In the first chapter of this series of posts we tried to cover the email capturing forms and some basic tactics on how to optimise both form and supportive elements in order to maximise the subscription rate but not severely damage the quality of subscriptions. I've been covering the importance and incredible business value of web forms in the first chapter as well so if you just stumbled on this page - do check the 1st part

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