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The Attacat BrainPosts Tagged ‘ ad rotation ’

PPC replaced by robots:could automation force account managers out of a job?

Between automated rules, conversion optimiser, product listing ads, ad rotation settings and now dynamic search ads, some PPC account managers could be forgiven for fearing all this automation threatens to leave them redundant in their job. Some could also be forgiven for championing the belief that this was always Google’s intention – to claim back that 10-20% of the client’s PPC budget that goes to agencies instead of on more clicks.

PPC roundup: April 2012

Paid search is on the rise, accounting for almost 50% of all the revenue driven through online marketing, and Bing Ads has deployed (5-star) ratings. Google’s been quite busy expanding Trusted Stores to AdWords, revamping its location targeting options, providing the ability to track conversion data from ad extensions, reducing our options for ad rotation and rolling out AdWords for video on YouTube — finally, we discuss the advertising potential of Google Glass.


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