Most of these you should have heard about before this month but we know how it is, time just seems to pass us by! Here’s a quick overview of some of the changes made to Google Adwords that you should know about today. Adwords Editor At the end of 2014 Adwords launched a new and […]
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Anyone can learn about PPC and keep their account ticking over but there's never, ever enough time to get everything done that can be. For an agency the time limits are often even tougher and this means identifying and weighing up different priorities, making judgement calls based on experience and only doing what will get the biggest return for the account. In essence it's a lot of compromising, a lot of missed opportunities and you're always playing catch-up.
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