Share ThisLINK: Advert sitelinks now embedded in text
Adwords have announced that sitelinks (the little additional links at the bottom of a Google PPC advert) can now be embedded as a clickable link within the actual two lines of advert description text.
PPC Roundup – May 2011
Not just about Google, other stuff happened in the world of PPC last month too! (Though it is mainly Google).
Adwords domain names now in headlines
Only the domain (without the www) will show, if the headline already contains the domain it won’t show twice and the maximum headline length including the domain and the first description [...]
PPC Roundup – April 2011
What’s been happening in the wonderful world of Pay-per-Click this month? Instant Preview for ads, Adwords policy change to protect personal information, Adwords Ad Innovation site launches in the UK, MSN Adcenter desktop tool April update, Facebook gets largest share of US Display market and Facebook Sponsored Stories experiment.
Online Advertising: An overview presentation for East Lothian Coffee Morning
Coffee mornings don’t always mean jam and Jerusalem. Indeed to those in the Lothians and interested in technology, the phrase “Coffee Morning” means good coffee and geek chat. There are now three coffee mornings in the Lothians. The Edinburgh one is the longest established and is one I try not to miss.
PPC Roundup – March 2011
What’s been happening in the wonderful world of Pay-per-Click this month?
AdCenter Launches Quality Scores
From Spring the familiar 1-10 Quality Score will be included in Adcenter, formed from sub-scores for; keyword relevance (ie. CTR), landing page (and ad copy) relevance and landing page user experience (as defined by Adcenter [...]
PPC Management Timeline Infographic
You can follow best practice guidelines, adopt recommended systems and try to institutionalise the whole process, but at the end of the day every client, every campaign and every search engine user will always be different. But throwing caution to the wind, here’s my interpretation of how a PPC campaign can be managed.
LINK: The final word on PPC punctuation. Period.
There was I, thinking of writing a lovely interesting piece on punctuation in paid-search keywords after coming up against a few tricky special characters, only to stumble upon this rather tidy little summary by the Search Agents<.
AdWords Sitelinks: Migration & Revelations
I recently blogged about Google rolling out the campaign sitelinks option to all campaigns in AdWords. Since then, there have been a few updates and revelations which have kept my excitement for the ad extensions live on.
Internet Marketing Bedtime Reading: 4+ Books that all Attacats are required to read
With two new Attacats being sworn in shortly, I’m ordering up more copies of the books that are considered essential reading as part of the rigorous Attacat curriculum. Reading these books gives our new starts an immediate and solid foundation for much of the work we do.
In recommended order.
(Disclaimer: We do get a kick-back if you buy through [...]
3 Fails of the Proposed iAd Charging Model
An article in AdAge is suggesting that Apple are going to charge a flat fee for their forthcoming mobile advertising platform, iAd, announced last month.
The figures being proposed are a combined $10 per thousand impressions (CPM) in addition to $2 per click! This two bites of the cherry approach and the [...]
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