Thinking of setting up an AdWords account?! Well check out our top 5 AdWords mistakes to avoid and you won’t regret it… gulp.
Google AdWords Ad Auctions Insights lets users run a report (only for individual keywords at the moment) and view half a dozen metrics against other advertisers. These include impression share, verge position, overlap rate, position above rate and top of page percentage.
If you’ve been managing an AdWords account this week you’ll probably have noticed a pop-up notification about changes to the way AdWords uses Phrase and Exact match: plurals and misspellings will now be included by default. So what does this mean, and when should you use it?
I was challenged with writing 5 PPC tips based on popular Arnold Schwarzenegger sound clips. Why? Because marketing inspiration comes from a variety of sources and Ahnuld is an absolute gold mind of life wisdom (as expressed through his acute acting talents).
For anyone who would like a recap on the 100 best Arnie quotes, check out this […]
Possibly the most exciting PPC news in months? Well, exciting for me anyway – Google has announced that from the end of January the Impression Share metrics will now be available at Ad Group level. One of the key elements of Adword’s success is Google’s balancing of available data – giving just enough data while keeping a lot of the insight hidden, pushing advertisers to work hard at trial and error and rewarding those who invest. Being able to identify ad impression we’ve lost out on at ad group level will help us hone in on the areas with poor relevance easier.
Another 31 days and another 31 days of game-changing, world-revolutionising, riot-causing updates from the guys that brought us Google Buzz.
Keyword relevance and landing page quality becomes more important for Google Adwords
Google +1s arrive on display ads
Bid-per-Call (rather than Bid-per-Click) introduced to Adwords
Google Adwords Express launched for small local businesses in the UK
Mobile ads now in apps
Study: Search ads drive 89% incremental traffic
MSN adCenter Desktop upgraded
Adwords Editor upgraded too
Facebook allows users to hide all ads from individual advertisers
Facebook launches ad targeting by topic
The PPC keywords you’re bidding on (exact match excluded) are pretty much meaningless. They’re not the search queries you’re targeting; they’re only the tools you use to find the search queries. Carefully selecting and testing keywords allows you to appear for and find data on these new search queries, like pouring water over a dirty surface and making the search queries visible underneath.
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