Latest thoughts for: adwords

Attacat_Steve

creating your Google Product feed: a quick overview

As Google Shopping moves to a paid platform, it's more important than ever to invest time in developing the best product feed you can in order to stay competitive and to ensure your ad spend is driving as much return as possible. We blogged about this a couple years ago but it's about time for an update!

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Attacat_Steve

PPC replaced by robots:could automation force account managers out of a job?

Between automated rules, conversion optimiser, product listing ads, ad rotation settings and now dynamic search ads, some PPC account managers could be forgiven for fearing all this automation threatens to leave them redundant in their job. Some could also be forgiven for championing the belief that this was always Google’s intention – to claim back that 10-20% of the client’s PPC budget that goes to agencies instead of on more clicks.

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