An article in AdAge is suggesting that Apple are going to charge a flat fee for their forthcoming mobile advertising platform, iAd, announced last month.
The figures being proposed are a combined $10 per thousand impressions (CPM) in addition to $2 per click! This two bites of the cherry approach and the [...]
This is certainly one to try out as soon as iPhone users upgrade to OS4.
Apple are launching a new format of adverts for the mobile called iAds. iAds take advantage of the amount of time that iPhone users spend using applications – an average of 30 minutes a day for each iPhone user! (Which Steve [...]
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