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The Attacat BrainPosts Tagged ‘ Apple ’

Month in Numbers May

Month in Numbers: May 2013

We take a look at some exciting numbers and stats from the month of May.

iAd presentation

3 Fails of the Proposed iAd Charging Model

An article in AdAge is suggesting that Apple are going to charge a flat fee for their forthcoming mobile advertising platform, iAd, announced last month.
The figures being proposed are a combined $10 per thousand impressions (CPM) in addition to $2 per click!  This two bites of the cherry approach and the [...]

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iAds: In-App Interactive Mobile Ads to get Excited About

This is certainly one to try out as soon as iPhone users upgrade to OS4.
Apple are launching a new format of adverts for the mobile called iAds. iAds take advantage of the amount of time that iPhone users spend using applications – an average of 30 minutes a day for each iPhone user!  (Which Steve [...]

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Facebook Credits: Will greed lead to Facebook’s downfall?

Facebook have just announced that they will take a 30% cut of payments made for virtual goods using their expanding virtual currency program.
Now this is for high profit margin items so is not comparable with say Amazon’s 15% take. However as Mashable have noted it is comparable to [...]


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