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The Attacat BrainPosts Tagged ‘ Bing ’

beach santa

Christmas in July: Cool Stuff in PPC This Month

Paid search Santa came early this year, delivering a whole bunch of goodies to the children of account-managementland. We’ve hoped and we’ve dreamed and we’ve been good all year long. Now it’s time for presents.

PPC replaced by robots:could automation force account managers out of a job?

Between automated rules, conversion optimiser, product listing ads, ad rotation settings and now dynamic search ads, some PPC account managers could be forgiven for fearing all this automation threatens to leave them redundant in their job. Some could also be forgiven for championing the belief that this was always Google’s intention – to claim back that 10-20% of the client’s PPC budget that goes to agencies instead of on more clicks.

Attacat Month In Numbers - May 2012

month in numbers – May 2012

Ah, the darling stats of May! But if you prefer interesting numbers to bad puns then read on – here are some of last month’s juicy digital marketing figures. With a sort of spring lark theme.

PPC roundup: April 2012

Paid search is on the rise, accounting for almost 50% of all the revenue driven through online marketing, and Bing Ads has deployed (5-star) ratings. Google’s been quite busy expanding Trusted Stores to AdWords, revamping its location targeting options, providing the ability to track conversion data from ad extensions, reducing our options for ad rotation and rolling out AdWords for video on YouTube — finally, we discuss the advertising potential of Google Glass.

bandwagon simpsons

Social media roundup: February 2012

This roundup post is so jammed full of social media sweetness they’ve actually had to increase the length of February this year so you can fit it all in. You say it’s an additional day accumulated due to the astronomical calendar not quite fitting in with Gregorian calendar? Nonsense!

Pinterest eats the world
Twitter for brands
Facebook now made of shares
National twotto!
Google+: What you should know
Linked to Bing
Gi’s a job

Local Search Roundup – May 2011

Here’s what I picked up in local search news in May…

Google adds postcode outlines to map one box

Bing adds bulk uploads to local business listing

Google announce that location extension will now be charged on a CPC basis

6 key takeaways from the Local Search Association’s inaugural conference

30% of businesses are using local search as a marketing tool

Attacat Month in Numbers

Month In Numbers – March 2011

The Attacat Month In Numbers – March 2011

Search is Search Paper li Story

A new SEO tactic: Sharing other people’s content

It is the people who create content that have traditionally reaped internet marketing rewards and search engine love.  People who have simply curated or “shared” other people’s content have tended to get less credit (with many notable exceptions, not least Google themselves).
Credit for Sharing
The rise of Twitter, Facebook and their counter parts is changing that. [...]

Microsoft AdCenter Logo

Yahoo & Bing UK Transition now earlier in 2011?

It what is already shaping up to be the best communicated search engine platform transition ever, we got an email this morning from Microsoft AdCenter confirming that the UK transition of Yahoo! search to being powered by Microsoft’s Bing and AdCenter search offerings is on target for early 2011.

Reading between the [...]

Yahoo & Bing Transition Dates?

As many of you are aware, Yahoo! And Bing are in the midst of a full merger of their engines. So far, the algorithms are already being integrated while the PPC side has just started.

We’ve been receiving calls in regards to UK transition dates and therefore thought that we would update everyone with what we currently know. If you use Yahoo or Bing PPC to target the US, you should be able to start merging your accounts together now. You should see this page within your interface:


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