Paid search is on the rise, accounting for almost 50% of all the revenue driven through online marketing, and Bing Ads has deployed (5-star) ratings. Google’s been quite busy expanding Trusted Stores to AdWords, revamping its location targeting options, providing the ability to track conversion data from ad extensions, reducing our options for ad rotation and rolling out AdWords for video on YouTube — finally, we discuss the advertising potential of Google Glass.
This roundup post is so jammed full of social media sweetness they’ve actually had to increase the length of February this year so you can fit it all in. You say it’s an additional day accumulated due to the astronomical calendar not quite fitting in with Gregorian calendar? Nonsense!
Pinterest eats the world
Twitter for brands
Facebook now made of shares
National twotto!
Google+: What you should know
Linked to Bing
Gi’s a job
Here’s what I picked up in local search news in May…
Google adds postcode outlines to map one box
Bing adds bulk uploads to local business listing
Google announce that location extension will now be charged on a CPC basis
6 key takeaways from the Local Search Association’s inaugural conference
30% of businesses are using local search as a marketing tool
The Attacat Month In Numbers – March 2011
It is the people who create content that have traditionally reaped internet marketing rewards and search engine love. People who have simply curated or “shared” other people’s content have tended to get less credit (with many notable exceptions, not least Google themselves).
Credit for Sharing
The rise of Twitter, Facebook and their counter parts is changing that. [...]
It what is already shaping up to be the best communicated search engine platform transition ever, we got an email this morning from Microsoft AdCenter confirming that the UK transition of Yahoo! search to being powered by Microsoft’s Bing and AdCenter search offerings is on target for early 2011.
Reading between the lines it [...]
As many of you are aware, Yahoo! And Bing are in the midst of a full merger of their engines. So far, the algorithms are already being integrated while the PPC side has just started.
We’ve been receiving calls in regards to UK transition dates and therefore thought that we would update everyone with what we currently know. If you use Yahoo or Bing PPC to target the US, you should be able to start merging your accounts together now. You should see this page within your interface:
Occasionally there are tectonic shifts in Internet Marketing (like the arrival of a Twitter or Google or GoTo).
In between, we get a continuous onslaught of minor shifts in the landscape. Here’s three that have happened in the last ten days or so.
Facebook Places
The “check-in” concept pioneered by the likes of Foursquare, has come [...]
(The below are Tim’s notes from the Keynote speech at SMX Advanced. They have been posted during the session and will be tidied up later – more SMX coverage here)
Barak is new to Wolfram Alpha (10 weeks) with a long history of working in home computing and internet [...]
According to Search Engine Roundtable, some people have been upset that Google hasn’t celebrated Easter with a themed logo for 5 years now and they still seem to be the party poopers with no logo today for Tartan Day.
On the other hand, Bing have been using their themed backgrounds quite nicely…
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