Between automated rules, conversion optimiser, product listing ads, ad rotation settings and now dynamic search ads, some PPC account managers could be forgiven for fearing all this automation threatens to leave them redundant in their job. Some could also be forgiven for championing the belief that this was always Google’s intention – to claim back that 10-20% of the client’s PPC budget that goes to agencies instead of on more clicks.
Ah, the darling stats of May! But if you prefer interesting numbers to bad puns then read on – here are some of last month’s juicy digital marketing figures. With a sort of spring lark theme.
Here’s what I picked up in local search news in May…
Google adds postcode outlines to map one box
Bing adds bulk uploads to local business listing
Google announce that location extension will now be charged on a CPC basis
6 key takeaways from the Local Search Association’s inaugural conference
30% of businesses are using local search as a marketing tool
It what is already shaping up to be the best communicated search engine platform transition ever, we got an email this morning from Microsoft AdCenter confirming that the UK transition of Yahoo! search to being powered by Microsoft’s Bing and AdCenter search offerings is on target for early 2011.
Reading between the [...]
As many of you are aware, Yahoo! And Bing are in the midst of a full merger of their engines. So far, the algorithms are already being integrated while the PPC side has just started.
We’ve been receiving calls in regards to UK transition dates and therefore thought that we would update everyone with what we currently know. If you use Yahoo or Bing PPC to target the US, you should be able to start merging your accounts together now. You should see this page within your interface:
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