Thinking of setting up an AdWords account?! Well check out our top 5 AdWords mistakes to avoid and you won’t regret it… gulp.
I’ve just read a nice wee post on ‘what not to do in managing PPC campaigns‘ by Web Optimist which highlights:
By default Google will show your ad on all devices including mobile devices. Opt out from this feature if the majority of your target audience doesn’t have internet capable mobile phones [...]
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