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The Attacat BrainPosts Tagged ‘ Content Network ’

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AdWords in Gmail: Relevancy of Adverts Improving?

I’ve been dipping into Gmail a bit more than usual of late following the launch of Google Buzz. Seems like the adverts have become a lot more targeted since I last thought about it.
Could be worth revisiting some old campaigns that perhaps haven’t worked in the past, especially those targeting specific geographic [...]

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Google Demographic Targeting Beta

In a move which is only surprising in how long it has taken and the limit of its scope, the Google AdWords blog has just announced a beta test of demographically targeted adverts.


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