Latest thoughts for: conversion-rate-optimisation

Kiril

How often should we send our emails?

This is exactly the question we hear a billion times every time somebody enquires about our email optimisation service. And the answer is always the same: no idea, just test it. But unfortunately, for some really strange reason, that's the point the conversation often ends. Testing sounds extremely complicated when in reality email tests are perhaps the easiest to implement, and the return you would normally get makes not just the initial test but any future tests cost effective. So today I will try to give you a detailed breakdown of email frequency tests, and eliminate any excuses from your vocabulary.

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Kiril

Fold & Scrolling Internet Marketing MythBusters

The internet marketing industry is full of shysters. This is not really a discussion starter – it's a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:
Myth 1 – The fold Myth 2 – Users don't scroll Myth 3 – Content on long pages is less likely to be seen than on short ones

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