Conversion Rate Optimisation | Attacat of Edinburgh - Part 2
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The Attacat BrainPosts Tagged ‘ Conversion Rate Optimisation ’

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How often should we send our emails?

This is exactly the question we hear a billion times every time somebody enquires about our email optimisation service. And the answer is always the same: no idea, just test it.

But unfortunately, for some really strange reason, that’s the point the conversation often ends. Testing sounds extremely complicated when in reality email tests are perhaps the easiest to implement, and the return you would normally get makes not just the initial test but any future tests cost effective. So today I will try to give you a detailed breakdown of email frequency tests, and eliminate any excuses from your vocabulary.

Fold & Scrolling Internet Marketing MythBusters

The internet marketing industry is full of shysters. This is not really a discussion starter – it’s a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:

Myth 1 – The fold
Myth 2 – Users don’t scroll
Myth 3 – Content on long pages is less likely to be seen than on short ones

Popular email clients June 2011 from Campaign Monitor

Email Marketing Roundup – July 2011

 
Metrics
First up, New Media Marketing this month published a summary report of 2011 email marketing metrics. There are some interesting numbers in here with the happy headline being that they have found nothing to suggest that email is anything other than the most efficient and cost effective [...]

Haley's Comet

Web Analytics & Conversion Rate Optimisation Roundup – July 2011

All major things happened in June brought right to your door:

Tracking social actions with Google Analytics (GA)

Basic email marketing metrics

GA cheetsheet

New features in GA

Site search

Redesigning homepage

Ecommerce infographics

Spin for me

Web Analytics & Conversion Rate Optimisation June Roundup

All major things happened in June brought right to your door:

Google Analytics News & Resources

A bit of Social Analytics

Usual list of good CRO read

And an infographic about mobile web

eMail

Email marketing optimisation – list targeting tips

The majority of email guides and strategy lists are solely dedicated to optimising copy, layout and the offer display in your actual email template, however I think there is a gap in the information available on list segmentation and creating campaigns targeted specifically to those lists. So here’s some tips and a real-life case study:

Round-up

Web Analytics & Conversion Rate Optimisation May Roundup

All major things happened in May brought right to your door:

April GA Issues
Web Analytics TV
GA Custom Variables
Site Speed Report
Feedback Tools
And a lot more…

Top Ten Trends Debate

Converting you to CRO: The post presentation discussion forum!

Converting you to CRO – the feedback and discussion following Kiril Bunin’s New Media Breakfast presentation in Edinburgh. Please get involved!

Presentation Converting you to CRO, #nmbrek Edinburgh


As promised, here are the slides and some useful links from my presentation.
Converting you to CRO

View more presentations from Attacat Internet Marketing.
And some links to tools mentioned in presentation
Data Visualisation
Juice Analytics – Keyword data visualisation
Paditrack - Fascinating opportunities for [...]

Newseum: Do You Trust Blogs?

Online Surveys: 4 tips on how to waste a budget

Online surveys have become one of the must-have tools for any marketer working to increase conversion rates or improve user experience. As brilliantly noted by Avinash Kaushik: while traditional analytics are extremely good at answering ‘What is going on?’, online surveys (as a part of user voice/feedback tactic) are responsible for answering ‘why is it happening?’ (not a quote, just a personal interpretation).

I’ve stumbled upon a survey highlighting 4 issues I had thought were easy to avoid for everybody. Perhaps the pitfalls are not so obvious…


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