Paid search is on the rise, accounting for almost 50% of all the revenue driven through online marketing, and Bing Ads has deployed (5-star) ratings. Google’s been quite busy expanding Trusted Stores to AdWords, revamping its location targeting options, providing the ability to track conversion data from ad extensions, reducing our options for ad rotation and rolling out AdWords for video on YouTube — finally, we discuss the advertising potential of Google Glass.
Facebook is testing a new targeting option to reach users ‘more likely’ to complete a certain action. In essence, it allows advertisers to target conversions, rather than users. But these actions are only a measurement of success, and shouldn’t be confused with the actual purpose of the campaign.
All major things happened in June brought right to your door:
Tracking social actions with Google Analytics (GA)
Basic email marketing metrics
New features in GA
We are a great fan of guarantees for helping consumers make a purchase decision. However if you are going to offer one, make sure it is worth offering.
Did you know that Dobbies (or at least the one just outside Edinburgh) guarantee their goldfish for 48 hours? Impressive, I’m sure you’ll agree.
What would the [...]
Search Engine Land has an article today called The 5 Rings of Conversion Optimisation. Apart from the title reminding me of a very inappropriate Best Man’s speech, I have to admit I found the article a touch on the overly scientific side. However it does remind us to think beyond [...]
Simple but Fantastic Conversion Tip
Sometimes you stumble across a gem. This tip taken from Dayton Bird’s Bird Droppings Blog (it’s amazing where you find yourself on the web these days)
oogle’s new Conversion Optimizer tool has recently been launched within the AdWords interface. This new tool from Google now allows you to be able to bid in keyword auctions by setting a Maximum Cost per Action rather than maximum Cost-per-Click and can be set at Ad Group level (no keyword bidding in this auction). It can be used in campaigns using search only, content only or a combination of the two.
Now that Christmas has called time on the Internet (most sites can no longer guarantee Christmas deliveries), it is important not to forget these few basic house keeping issues:
Update your delivery pages include notes about when the next deliveries will be as well as your opening hours.
Update your offers, away from the “guaranteed delivery” [...]
With our seminar on Analytics coming up at the end of October, I thought I would just provide a very quick overview of Google Analytics for the uninitiated.
great coup for us! Brian OSullivan from Google Analytics is going to be speaking at our next Attacat e-Performance seminar on 25th October, here in Edinburgh. Please come along. Details and booking in our Events section.
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