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The Attacat BrainPosts Tagged ‘ Conversions ’

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Month In Numbers: May 2014

Roll up, roll up, here’s May’s installment of our Month In Numbers series. This month Instagram and Twitter make guest appearances along with a few other nifty facts and figures.

Video Landing Pages: The impact of using video

I’m definitely not the first to write about the impact of using video on your landing page, and I won’t be the last. However I’m hoping that you can find something of interest from my experiences and at worst pass some time…I’ve set the bar too high haven’t I? So, what makes a good video on your site?

PPC roundup: April 2012

Paid search is on the rise, accounting for almost 50% of all the revenue driven through online marketing, and Bing Ads has deployed (5-star) ratings. Google’s been quite busy expanding Trusted Stores to AdWords, revamping its location targeting options, providing the ability to track conversion data from ad extensions, reducing our options for ad rotation and rolling out AdWords for video on YouTube — finally, we discuss the advertising potential of Google Glass.

Facebook’s “objectives” targeting: what it means for us

Facebook is testing a new targeting option to reach users ‘more likely’ to complete a certain action. In essence, it allows advertisers to target conversions, rather than users. But these actions are only a measurement of success, and shouldn’t be confused with the actual purpose of the campaign.

Haley's Comet

Web Analytics & Conversion Rate Optimisation Roundup – July 2011

All major things happened in June brought right to your door:

Tracking social actions with Google Analytics (GA)

Basic email marketing metrics

GA cheetsheet

New features in GA

Site search

Redesigning homepage

Ecommerce infographics

Dobbies and the Great Goldfish Guarantee

We are a great fan of guarantees for helping consumers make a purchase decision. However if you are going to offer one, make sure it is worth offering.
Did you know that Dobbies (or at least the one just outside Edinburgh) guarantee their goldfish for 48 hours? Impressive, I’m sure you’ll agree.
What would the [...]

Conversion Optimisation: There’s more to it than just your website

Search Engine Land has an article today called The 5 Rings of Conversion Optimisation. Apart from the title reminding me of a very inappropriate Best Man’s speech, I have to admit I found the article a touch on the overly scientific side. However it does remind us to think beyond [...]

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Simple but Fantastic Conversion Tip

Simple but Fantastic Conversion Tip

Sometimes you stumble across a gem. This tip taken from Dayton Bird’s Bird Droppings Blog (it’s amazing where you find yourself on the web these days)

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Google’s Conversion Optimizer – CPA Bidding

oogle’s new Conversion Optimizer tool has recently been launched within the AdWords interface. This new tool from Google now allows you to be able to bid in keyword auctions by setting a Maximum Cost per Action rather than maximum Cost-per-Click and can be set at Ad Group level (no keyword bidding in this auction). It can be used in campaigns using search only, content only or a combination of the two.

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How to Avoid Losing Money over the Festive Period

Now that Christmas has called time on the Internet (most sites can no longer guarantee Christmas deliveries), it is important not to forget these few basic house keeping issues:

Update your delivery pages include notes about when the next deliveries will be as well as your opening hours.
Update your offers, away from the “guaranteed delivery” [...]


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