Conversions | Attacat of Edinburgh - Part 2
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The Attacat BrainPosts Tagged ‘ Conversions ’

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What is Google Analytics?

With our seminar on Analytics coming up at the end of October, I thought I would just provide a very quick overview of Google Analytics for the uninitiated.

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Google Analytics Seminar

great coup for us! Brian OSullivan from Google Analytics is going to be speaking at our next Attacat e-Performance seminar on 25th October, here in Edinburgh. Please come along. Details and booking in our Events section.

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Four good reasons to do PPC before SEO

I don’t know why this has been a more common conversation of late, but it has.

This isn’t the SEO or PPC argument, it is more the when SEO when PPC argument. The recurring comment has been “I’ll see how I get on with my organic listings first” or similar.

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Troublesome Online Vouchers

Yesterday I was listening to a discussion on Radio Five Live about various companies getting into hot water over online vouchers.
Consumers had managed to work around a Hamley’s discount code which, if entered multiple times could get you up to 60% off. Hamley’s decided not to honour the orders, choosing instead to accuse these [...]

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Misspellings good for Business?

I’m supposed to have been on holiday this week but another invite to a Vistage Group presentation in Newcastle tempted me away from a relaxing week in Cumbria to listen to Guy Levine talking about web strategy basics.
Guy has an excellent manner of pulling apart websites constructively and inoffensively (well ok, [...]

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Time to check your website with IE7

Microsoft have announced in their IE Blog that they will be launching version seven of their widely used Internet Explorer web browser this month.
You are probably thinking so what, I am only interested in marketing my website, I don’t need to worry about tech stuff. This however is one [...]

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The Blah, Blah, Blah List

The Blah, Blah, Blah List
As promised more insight from Jaynie Smith’s Competitive Advantage workshop that I attended last week.
A common mistake we all make in marketing our business is failing to understand and communicate our competitive advantages. When asked about competitive advantages or USPs most people reply along the lines of:

Our results
Great customer [...]

Competitive Advantage

I was lucky enough to be invited to be a workshop in Gateshead this morning by Vistage Group 21. It was presented by Jaynie Smith author of the book “Creating Competitive Advantage”.
I read the book a couple of months a go and it was instrumental in the shaping of [...]


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