I don’t know why this has been a more common conversation of late, but it has.
This isn’t the SEO or PPC argument, it is more the when SEO when PPC argument. The recurring comment has been “I’ll see how I get on with my organic listings first” or similar.
Yesterday I was listening to a discussion on Radio Five Live about various companies getting into hot water over online vouchers.
Consumers had managed to work around a Hamley’s discount code which, if entered multiple times could get you up to 60% off. Hamley’s decided not to honour the orders, choosing instead to accuse these [...]
I’m supposed to have been on holiday this week but another invite to a Vistage Group presentation in Newcastle tempted me away from a relaxing week in Cumbria to listen to Guy Levine talking about web strategy basics.
Guy has an excellent manner of pulling apart websites constructively and inoffensively (well ok, [...]
Microsoft have announced in their IE Blog that they will be launching version seven of their widely used Internet Explorer web browser this month.
You are probably thinking so what, I am only interested in marketing my website, I don’t need to worry about tech stuff. This however is one [...]
The Blah, Blah, Blah List
As promised more insight from Jaynie Smith’s Competitive Advantage workshop that I attended last week.
A common mistake we all make in marketing our business is failing to understand and communicate our competitive advantages. When asked about competitive advantages or USPs most people reply along the lines of:
Our results
Great customer [...]
I was lucky enough to be invited to be a workshop in Gateshead this morning by Vistage Group 21. It was presented by Jaynie Smith author of the book “Creating Competitive Advantage”.
I read the book a couple of months a go and it was instrumental in the shaping of our [...]
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