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The Attacat BrainPosts Tagged ‘ CRO ’

Landing page optimisation – laser eye surgery

With plenty of new year’s resolutions flying around, Dave and I decided to finally start sharing some landing page reviews with our lovely readers to give you some insight into the things we look for in our conversion rate optimisation work.

I will try to cover something that is quite trendy currently: laser eye surgery websites.

Ultralase
Optimax
Eyestravel

Unique Value Proposition P.2 From many to few

In the first part of this mini series I covered the process of generating the insights relevant in order to express your Unique Value Proposition. So at this stage you should have a list of 10-20 value statements provided by your customers and support or sales staff.
Internet marketing will always operate under severe content limitations, [...]

Unique Value Proposition P.1 Where do I start?

The first part of the series covering the process of both developing and formulating strong Unique Value Proposition

Call to action word choice

We’re always interested in the use of language and text in call to action buttons so I’ve had a look at some medium, large and some huge ecommerce sites to see what is currently popular.
What is immediately obvious is that at almost every retailer I looked at, in almost every case the calls began with [...]

Employees

Graduate Marketing Jobs: 2 new positions available at Attacat

2012 – time for some new people at Attacat, not because we don’t like the old ones but we just need more people! Find out how to apply

Web Forms Dilemma

Form Optimisation Guide Part 2 – Lead Generation Form

In the first chapter of this series of posts we tried to cover the email capturing forms and some basic tactics on how to optimise both form and supportive elements in order to maximise the subscription rate but not severely damage the quality of subscriptions. I’ve been covering the importance and incredible business value of web forms in the first chapter as well so if you just stumbled on this page – do check the 1st part

Top Ten Trends Debate

Converting you to CRO: The post presentation discussion forum!

Converting you to CRO – the feedback and discussion following Kiril Bunin’s New Media Breakfast presentation in Edinburgh. Please get involved!


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