In the kick-off keynote at last month's Digital, Chris Thomson from ComScore made this statement: 'Doing Search [search engine marketing/optimisation]? Stop it, it's not clever. Do something else instead.' While that is almost tempting, let me instead explain why I – a man who has dof search in his time – lean towards agreeing with Chris.
Latest thoughts for: digital-2013
The live blog from Workshop Five of Digital 2013 at the SECC in Glasgow on the 25th April 2013.
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