Latest thoughts for: email-marketing


Webinar: Facebook for Business

The video for the September Attacat webinar is now online. If you missed it you can catch up with the tips and advice given Tim and Gordon White of fatBuzz for using . As promised we have answered some the questions that we didn’t have time for during the broadcast. Thanks to all those who took […]

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How often should we send our emails?

This is exactly the question we hear a billion times every time somebody enquires about our email optimisation service. And the answer is always the same: no idea, just test it. But unfortunately, for some really strange reason, that's the point the conversation often ends. Testing sounds extremely complicated when in reality email tests are perhaps the easiest to implement, and the return you would normally get makes not just the initial test but any future tests cost effective. So today I will try to give you a detailed breakdown of email frequency tests, and eliminate any excuses from your vocabulary.

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