Just spotted a location extension that I've never seen in the wild before – an Adwords-style '+' extension beneath a couple of results on the SERP. Google decided to display the address line with the option to drop down and see the map. Personally I like the change.
Latest thoughts for: extensions
There are a lot of changes occurring as AdWords ads evolve from the simple 4 line text adverts (extensions) and additional products all together (comparison search) Read an overview: Grab More Attention With Google’s New Search Ads.
Thoughts by subject
Like the Brain? Sign up for the packed-full-of-tips monthly newsletter