Facebook launched Sponsored Results Search ads, giving advertisers the opportunity for their app or page to appear in the search results when a user searches for something similar. We were surprised to find that actually far from being a poor supplement to standard Facebook advertising, it actually performed better at driving app installs than the standard ads.
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If you want to keep on top of Facebook marketing you'll need to know what's happened with 'Zuckerberg and pals', including: Page tabs? You still do them? Upwardly mobile Upload photos: be ‘pinteresty’ It’s all just branding… You might like, you might not Facebook does CRO
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