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The Attacat BrainPosts Tagged ‘ Facebook Ads ’

Facebook Sponsored Search

Facebook sponsored results: a reminder of your campaign goals

Facebook launched Sponsored Results Search ads, giving advertisers the opportunity for their app or page to appear in the search results when a user searches for something similar. We were surprised to find that actually far from being a poor supplement to standard Facebook advertising, it actually performed better at driving app installs than the standard ads.

facebook post with image

Facebook roundup: July 2012

If you want to keep on top of Facebook marketing you’ll need to know what’s happened with ‘Zuckerberg and pals’, including:

Page tabs? You still do them?
Upwardly mobile
Upload photos: be ‘pinteresty’
It’s all just branding…
You might like, you might not
Facebook does CRO

instagram facebook

Social media roundup: April 2012

Similar to the weather in much of the UK, there’s been a veritable downpour in the world of social media news recently. Except in Scotland, where it’s been overcast and breezy. I don’t know what that means in relation to social media, but here we go anyways:

facebook gets hipster and buys Instagram
social media tools awesomeness
tumblring down
oh jesus more pinterest
google+ share button
measure success

introducing timeline

Facebook timeline for business pages: 9 things you need to do by 30 March

The new Facebook timeline is upon us, and if you have a business page you’ll need to ensure your presence is updated to reflect the changes occurring on 30 March. So what is the timeline, and what’s changing?

Mass Effect 3: Facebook Ads Fail

On this momentous occasion, the European launch of Bioware’s latest instalment in the Mass Effect trilogy, we were disappointed to see an opportunity for promotion so wasted. In fact, we almost didn’t even notice the ad, as Mass Effect 2 has been out for 2 years now.

Facebook ads downfall: more ads and shorter ads

Facebook is going to shorten their ads so they can fit more in. Either this will give users a greater choice of ads and drive up clicks, revenue and general goodness for all (users, advertisers and Facebook) or the current good advertisers will have their ads lost in a blanket of poor ads and users will ignore the wall of ads completely.

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PPC Round-Up: January

Impression Share at Ad Group level
Create even more Automated Rules
New Look to Adwords Help Center
More Facebook ads and below the fold

attacat brain

PPC Round-up – November 2011

MSN Adcenter Improves Keyword Filtering
Adobe Ads Feather to It’s Internet Marketing Bow
Facebook’s Targeting Targeted by European Commission
Extend Your Ads +1s to your Site
Infographic: How the Adwords Auction Works

facebook

Social Media Roundup – September 2011

The Facebook special edition: Welcome, welcome, come on in and put your feet up as I regale you with tales of social media past in September. A month that Facebook decided to completely take over.

attacat brain

PPC Roundup – August 2011

Study: Search ads drive 89% incremental traffic
MSN adCenter Desktop upgraded
Adwords Editor upgraded too
Facebook allows users to hide all ads from individual advertisers
Facebook launches ad targeting by topic


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