Similar to the weather in much of the UK, there’s been a veritable downpour in the world of social media news recently. Except in Scotland, where it’s been overcast and breezy. I don’t know what that means in relation to social media, but here we go anyways:
facebook gets hipster and buys Instagram
social media tools awesomeness
tumblring down
oh jesus more pinterest
google+ share button
measure success
The new Facebook timeline is upon us, and if you have a business page you’ll need to ensure your presence is updated to reflect the changes occurring on 30 March. So what is the timeline, and what’s changing?
On this momentous occasion, the European launch of Bioware’s latest instalment in the Mass Effect trilogy, we were disappointed to see an opportunity for promotion so wasted. In fact, we almost didn’t even notice the ad, as Mass Effect 2 has been out for 2 years now.
Facebook is going to shorten their ads so they can fit more in. Either this will give users a greater choice of ads and drive up clicks, revenue and general goodness for all (users, advertisers and Facebook) or the current good advertisers will have their ads lost in a blanket of poor ads and users will ignore the wall of ads completely.
Impression Share at Ad Group level
Create even more Automated Rules
New Look to Adwords Help Center
More Facebook ads and below the fold
MSN Adcenter Improves Keyword Filtering
Adobe Ads Feather to It’s Internet Marketing Bow
Facebook’s Targeting Targeted by European Commission
Extend Your Ads +1s to your Site
Infographic: How the Adwords Auction Works
The Facebook special edition: Welcome, welcome, come on in and put your feet up as I regale you with tales of social media past in September. A month that Facebook decided to completely take over.
Study: Search ads drive 89% incremental traffic
A recent study by the completely impartial research company Google, has shown that far from paid search ads cannibalising your organic traffic, only 11% of the traffic from paid search ads are replaced by organic traffic when your ads are paused. So don’t drop that PPC spend!
Not just about Google, other stuff happened in the world of PPC last month too! (Though it is mainly Google).
Adwords domain names now in headlines
Only the domain (without the www) will show, if the headline already contains the domain it won’t show twice and the maximum headline length including the domain and the first description [...]
Coffee mornings don’t always mean jam and Jerusalem. Indeed to those in the Lothians and interested in technology, the phrase “Coffee Morning” means good coffee and geek chat. There are now three coffee mornings in the Lothians. The Edinburgh one is the longest established and is one I try not to miss.
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