The new Facebook timeline is upon us, and if you have a business page you’ll need to ensure your presence is updated to reflect the changes occurring on 30 March. So what is the timeline, and what’s changing?
Sitting in the shadow of Google as the secondary PPC tool often leaves Facebook neglected and misunderstood as a PPC medium. The active users on search engines are a world apart from the passive audience, and while ad copy strategy is the immediate distinction between the two the management of profile targeting and ‘ad burnout’ isn’t hard if time is invested.
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