The Attacat Month In Numbers – May 2011
What’s been happening in the wonderful world of Pay-per-Click this month? Instant Preview for ads, Adwords policy change to protect personal information, Adwords Ad Innovation site launches in the UK, MSN Adcenter desktop tool April update, Facebook gets largest share of US Display market and Facebook Sponsored Stories experiment.
Sitting in the shadow of Google as the secondary PPC tool often leaves Facebook neglected and misunderstood as a PPC medium. The active users on search engines are a world apart from the passive audience, and while ad copy strategy is the immediate distinction between the two the management of profile targeting and ‘ad burnout’ isn’t hard if time is invested.
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