What’s been happening in the wonderful world of Pay-per-Click this month? Instant Preview for ads, Adwords policy change to protect personal information, Adwords Ad Innovation site launches in the UK, MSN Adcenter desktop tool April update, Facebook gets largest share of US Display market and Facebook Sponsored Stories experiment.
The Attacat Month In Numbers – April 2011
The Attacat Month In Numbers – March 2011
Sitting in the shadow of Google as the secondary PPC tool often leaves Facebook neglected and misunderstood as a PPC medium. The active users on search engines are a world apart from the passive audience, and while ad copy strategy is the immediate distinction between the two the management of profile targeting and ‘ad burnout’ isn’t hard if time is invested.
Facebook have more formally announced they’ll be phasing out the use of FBML for custom Facebook pages and switching to the use of iFrames and embedded Facebook apps. “Damn”, you may be thinking, “I only just worked out how to create a landing page with FBML”. Well, don’t be so downhearted; this change should give brands and sites a lot more freedom in what you can now do on your Facebook pages. You’ll need to make an ‘app’, which sounds daunting but is relatively straightforward with the these 8 steps.
It is the people who create content that have traditionally reaped internet marketing rewards and search engine love. People who have simply curated or “shared” other people’s content have tended to get less credit (with many notable exceptions, not least Google themselves).
Credit for Sharing
The rise of Twitter, Facebook and their counter parts is changing that. [...]
At last month’s New Media Breakfast, Gordon White and myself discussed the topic of content sharing. Whilst I covered quite a lot of additional ground this time, I was still allowed to have my usual indulgence of a few minutes looking at the SEO aspects of the topic.
This morning my Twitter feed [...]
Facebook have announced the switchover to a new appearance for company/business pages today – you can access the new layout and functionality in preview now, with full switchover happening on 10 March. It’s certainly a welcome change, offering additional functionality that advertisers and companies have been screaming out for, including the ability to ‘become’ a business page.
Is it a Santa Claus or a Panel Member?! Today it was Edinburgh’s turn to host the New Media Breakfast Q&A session. Belinda Roberts of Winning Entrepreneurs hosted the session whilst the faces on the panel were: Colin Gilchrist of Digital Face; Dan Frydman of Inigo Media and Tim Barlow from Attacat Internet Marketing.
Now that Facebook has asserted itself as a viable and potentially successful advertising platform, I suppose it’s of no surprise to see chancers jumping across to this new land of scamming opportunity. We’ve already seen a few ‘offerings’ that our clients have passed onto us, and we’ve got to say they’re…interesting. Here’s some advice on what to avoid:
0131 220 1441
Share This
See Attacat on
