In mid-January I attended a Creative Edinburgh/IPA event on the subject of games and gamification in marketing. The most insightful question of the evening in my opinion came from Andrew Burnett and was along the lines of: Are we putting too much emphasis on games, and not enough on gamification? Are we therefore risking getting too […]
Latest thoughts for: games
Facebook launched Sponsored Results Search ads, giving advertisers the opportunity for their app or page to appear in the search results when a user searches for something similar. We were surprised to find that actually far from being a poor supplement to standard Facebook advertising, it actually performed better at driving app installs than the standard ads.
Thoughts by subject
Like the Brain? Sign up for the packed-full-of-tips monthly newsletter