Google AdWords | Attacat of Edinburgh

Google-less March – could you live with no Google for a month?

Print Hut have decided to do exactly this for the whole of March 2013 as a protest to Google’s ‘Go Paperless’ Campaign’.

They have been inspired by a letter written by Two Sides to Mr Eric Schmidt of Google highlighting their concerns that Google and other companies are trying to show themselves as being “environmentally preferable to print and paper whereas there is significant evidence that electronic communication, and Google’s activities in particular, carry a significant and increasing environmental footprint.

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3 months ago

Binoculars portrait (dscn4659_mod_vign_sm)

why can’t I see my ads?: Google AdWords ad issues

photo credit: gerlos
Advert visibility can be an extremely frustrating situation for many advertisers looking to verify their listings. While it’s easy to think there’s a vendetta against you, truth be told there’s normally a very logical explanation…..
what’s the [...]

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11 months ago

PPC roundup: April 2012

Paid search is on the rise, accounting for almost 50% of all the revenue driven through online marketing, and Bing Ads has deployed (5-star) ratings. Google’s been quite busy expanding Trusted Stores to AdWords, revamping its location targeting options, providing the ability to track conversion data from ad extensions, reducing our options for ad rotation and rolling out AdWords for video on YouTube — finally, we discuss the advertising potential of Google Glass.

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1 year ago

PPC roundup: March

Google Display Network Improves Management Options
AdWords Expands Campaign Limits (Again)
General Downturn in Ad Spend
Feeling Negatively About Microsoft?
adCenter Changes Geo Targeting
Alliances Strengthen Between Google’s Competitors
Why You Need to Maintain the Momentum of your PPC

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1 year ago

Adwords ad copy – unusual places for inspiration

Inspiration is literally everywhere, and I found it in a quite bizarre situation.
A text dating site (and I have a girlfriend)….gulp.

photo credit: engineroomblog
The other night after a few pints in a private booth, the [...]

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1 year ago

PPC Round-up – November 2011

MSN Adcenter Improves Keyword Filtering
Adobe Ads Feather to It’s Internet Marketing Bow
Facebook’s Targeting Targeted by European Commission
Extend Your Ads +1s to your Site
Infographic: How the Adwords Auction Works

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1 year ago

Copywriting Inspiration from Big Issue Sellers

Big Issue Vendor
There are some truly brilliant Big Issue sellers out there and it strikes me that listening in to how these inspirational characters are seeking to capture your attention can be a way of generating good headlines for websites and AdWords ads.
I know I have heard better but this one [...]

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1 year ago

LINK: New ad type tests seen in Adwords

Google are always testing new ways of displaying ads to “improve user experience” (or make more money), and Search Engine Watch have spied a few new ones in the wild.

LINK: 3 New Adwords Tests.

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1 year ago

Why I hate: Adwords Campaign Experiments

I’ve been told I’m an angry person. I don’t agree, however I will admit it’s probably true when it comes to computers and anything online. And what gets me most annoyed is when things should be really good and useful and lovely but then aren’t, and turn out to be really annoying and irritating and crappy. Enter Google’s Adwords Campaign Experiments…

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1 year ago

PPC Roundup – June 2011

MSN adCenter gets an upgrade!
Another round of upgrades this month, including radius based geo-targeting options, colour coded flag alerts in the interface to notify the account manager of things needing their attention and the desktop tool now has more ways to review Quality Score data and improve budget calculations. Full article here.

Adwords Interest Categories [...]

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1 year ago

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