Rolling out over the next few weeks, ecommerce advertisers on Google will be able to select their target Return On Ad Spend and leave the bidding up to Google. This is to Ecommerce sites what CPA bidding is to Lead-gen – and we couldn’t be happier!
Worried about your cost per click? Unless a dramatic change has happened overnight, Stop! CPC shouldn’t be used as an indicator of success.
Let’s say you have a tank. How would or could you advertise it on Google AdWords?
I’m not surprised if you’ve not got a clue but in the interest of exploring the depths of product and service eligibility with AdWords I’ve decided to go through the hypothetical motions to shed some light.
Google has announced another AdWords update in the form of Impression Share data at the keyword level. So what does it mean? Attacat Lara explains.
Over the past decade Google’s business model has been one of culture cultivation followed by taxation – where a product is provided free of charge to allow a culture of use to develop, and when it reaches critical mass it is upgraded with a paid for version. After ten years we are now witnessing Google’s transition from a seemingly ad-supported free service, to it’s real form of an advertising platform with a few non-commercial results to maintain a rounded service.
Anyone can learn about PPC and keep their account ticking over but there’s never, ever enough time to get everything done that can be. For an agency the time limits are often even tougher and this means identifying and weighing up different priorities, making judgement calls based on experience and only doing what will get the biggest return for the account. In essence it’s a lot of compromising, a lot of missed opportunities and you’re always playing catch-up.
Print Hut have decided to do exactly this for the whole of March 2013 as a protest to Google’s ‘Go Paperless’ Campaign’.
They have been inspired by a letter written by Two Sides to Mr Eric Schmidt of Google highlighting their concerns that Google and other companies are trying to show themselves as being “environmentally preferable to print and paper whereas there is significant evidence that electronic communication, and Google’s activities in particular, carry a significant and increasing environmental footprint.
The Attacat Team could take your
web presence forward