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The Attacat BrainPosts Tagged ‘ Google Analytics ’

google-tag-manager

Google Tag Manager

Warning: geeky technical post!

Google tag manager is the tool from Google that enables tracking tags to be easily (?) set, audited, modified and updated with lessened need for time-consuming web developer input. It’s a great idea that will enable clients and online marketing agencies to have much more flexibility in the updating of their website tracking and advertising.

Google-less March – could you live with no Google for a month?

Print Hut have decided to do exactly this for the whole of March 2013 as a protest to Google’s ‘Go Paperless’ Campaign’.

They have been inspired by a letter written by Two Sides to Mr Eric Schmidt of Google highlighting their concerns that Google and other companies are trying to show themselves as being “environmentally preferable to print and paper whereas there is significant evidence that electronic communication, and Google’s activities in particular, carry a significant and increasing environmental footprint.

Google Analytics Hacks

Google URL Builder Template – the Attacat version ;)

oooo – look a shiny new Google URL builder template, can I download it? Yes you can…

Conversion Rate Optimisation Roundup –November 2011

Google Analytics team continues to work realy hard so they can deliver us all these wonderful updates on almost a daily basis.

Finally
It’s been quite a while since the new interface and we finally got our email scheduler and PDF export back. That was the only reason so many analysts were still [...]

not provided analytics

LINK: Steal ‘not provided’ data back from Google

Following Google’s implementation of secure SSL search for logged in queries we’re now not provided keyword and other valuable data in Google Analytics – damn and blast! In an attempt to counter this slightly, Econsultancy have come up with an interesting Analytics ‘hack’ using advanced filters of the [...]

九月份关键词云图

“not provided” : the new organic keyword in Google Analytics

“not provided” – could this be your biggest organic referring keyword soon? Google have moved the goal posts again – time for us to find a way around these changes…

LINK: Tracking the KPIs of social media

Enjoy this excellent and pretty extensive post on social media metrics from the pin-up of online marketing, Rand Fishkin.

Clickstream Whitepaper: the online purchase path

Google have just released a whitepaper – Beyond last click: Understanding your consumers’ online path to purchase – with some very interesting stats about the purchase path length and types across different verticals. I’ve summarised the important points from a search perspective.

Haley's Comet

Web Analytics & Conversion Rate Optimisation Roundup – July 2011

All major things happened in June brought right to your door:

Tracking social actions with Google Analytics (GA)

Basic email marketing metrics

GA cheetsheet

New features in GA

Site search

Redesigning homepage

Ecommerce infographics

Deep cookie thoughts

Consensual Sets: Does getting consent for cookies have to be all that onerous?

(Update 27th May 2011 – The ICO are giving a 12 months grace period. Various comments seem to confirm the views I set out below – I’ll blog about it in due course)
(Update 22 May 2012 – As the 12 month’s grace period comes to an end I am increasingly concerned that the view explained [...]


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