Share ThisGoogle URL Builder Template – the Attacat version ;)
oooo – look a shiny new Google URL builder template, can I download it? Yes you can…
Conversion Rate Optimisation Roundup –November 2011
Google Analytics team continues to work realy hard so they can deliver us all these wonderful updates on almost a daily basis.
Finally
It’s been quite a while since the new interface and we finally got our email scheduler and PDF export back. That was the only reason so many analysts were still using old [...]
LINK: Steal ‘not provided’ data back from Google
Following Google’s implementation of secure SSL search for logged in queries we’re now not provided keyword and other valuable data in Google Analytics – damn and blast! In an attempt to counter this slightly, Econsultancy have come up with an interesting Analytics ‘hack’ using advanced filters of the data.
The hack essentially replaces [...]
“not provided” : the new organic keyword in Google Analytics
“not provided” – could this be your biggest organic referring keyword soon? Google have moved the goal posts again – time for us to find a way around these changes…
LINK: Tracking the KPIs of social media
Enjoy this excellent and pretty extensive post on social media metrics from the pin-up of online marketing, Rand Fishkin.
Clickstream Whitepaper: the online purchase path
Google have just released a whitepaper – Beyond last click: Understanding your consumers’ online path to purchase – with some very interesting stats about the purchase path length and types across different verticals. I’ve summarised the important points from a search perspective.
Web Analytics & Conversion Rate Optimisation Roundup – July 2011
All major things happened in June brought right to your door:
Tracking social actions with Google Analytics (GA)
Basic email marketing metrics
GA cheetsheet
New features in GA
Site search
Redesigning homepage
Ecommerce infographics
Consensual Sets: Does getting consent for cookies have to be all that onerous?
(Update 27th May 2011 – The ICO are giving a 12 months grace period. Various comments seem to confirm the views I set out below – I’ll blog about it in due course)
After a few days of trying to get to grips with the forthcoming Cookie Directive (2 days to go!) I’m starting [...]
Google Analytics and the Scale of Cookie Naughtiness
In my quest to get to grips with the EU Cookie Directive I keep coming back to Google Analytics as an example of the dilemmas posed by the directive.
A sliding scale of naughtiness
So there are good and bad cookies, of that there is no doubt.
There are cookies that are 100% necessary for the functioning [...]
Tracking more than just pages with Google Analytics
A long overdue blog post! The modifications below will enable you to track email links, document downloads & outbound links on your site with Google Analytics. There are other ways to do this (such as using Event Tracking) but this is the simplest way & can be then used to add goals into your Google Analytics profiles.
Please note: [...]
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