Google Analytics | Attacat of Edinburgh - Part 2
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The Attacat BrainPosts Tagged ‘ Google Analytics ’

Scale of Cookie Naughtiness

Google Analytics and the Scale of Cookie Naughtiness

In my quest to get to grips with the EU Cookie Directive I keep coming back to Google Analytics as an example of the dilemmas posed by the directive.
A sliding scale of naughtiness
So there are good and bad cookies, of that there is no doubt.
There are cookies that are 100% necessary for the functioning [...]

Google Analytics v2.0

Tracking more than just pages with Google Analytics

A long overdue blog post!  The modifications below will enable you to track email links, document downloads & outbound links on your site with Google Analytics.  There are other ways to do this (such as using Event Tracking) but this is the simplest way & can be then used to add goals into your Google Analytics profiles.
Please note: [...]

LINK: 37 Takeaways from SEOmoz Master Class in Bulgaria

Bulgaria’s top SEOs settled in–mildly skeptical yet very eager to listen to and challenge the SEO ambassador they’d seen on countless Whiteboard Fridays. Rand was ready, though, and he delivered.

In the 3-hour marathon session (broken up by a brief 10-minute break), we drank SEO from the fire-hose. No important topic was left uncovered. So, to the takeaways already…

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SEO, Blogging & Google Analytics: JCiEdinburgh – Social Media Academy Seminar

Google Analytics & SEO (focussed more around blogging) given to the Junior Chamber International (Edinburgh)

Google Analytics v2.0

Google Analytics Presentation: Actionable Insights with Google Analytics

I recently gave a short talk on Google Analytics to members of the Edinburgh Chamber of Commerce, entitled “Actionable Insights with Google Analytics”.  The slides are embedded below – if you need any additional information or were at the presentation and have any follow up questions please do not hesitate to get in touch with me.

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Checklist – New Site Launch: the basics

So then, you’ve decided it’s time to take the plunge & get a new website.  The old one wasn’t working for you (this assumes you’ve been testing and making improvements over the years - quite often spending money on website testing is going to give you better bang for your buck than a full re-design).
Before you head off think about a [...]

Hootsuite Tweetdeck Review

Hootsuite 5 vs Tweetdeck: The review battle!

Hootsuite caused a bit of a stir last week by dropping out for an hour or two and coming back ‘bigger and better’ with Hootsuite 5. Using HTML5 and integrating geo-tweets, additional themes, improved Facebook options and Google Analytics they’re making a strong play to be the top Twitter aggregator in the market, but how do they compare to old favourite TweetDeck?

Actionable Insights: The Edinburgh New Media Breakfast Google Analytics Presentation

With the chamber street tower packed to capacity, our very own Ben Rogers gave a fantastic and non techie talk about Google Analytics.

Google Analytics Event: New Media Breakfast in Edinburgh & Glasgow with Ben Rogers

Our very own Ben Rogers will be speaking at the next New Media Breakfast events in Edinburgh and Glasgow. He will be talking about Google Analytics so that attendees can learn what it is and what to do with it. It will be aimed at those who know nothing, [...]

Analytics Opt-Out: Will secondary analytics be required following Google’s proposed plug-in?

Google have announced that they are developing a browser plug-in to allow people to opt-out of being tracked by Google Analytics, their increasingly ubiquitous web analytics software.
The obvious question this asks is whether Google Analytics will become less useful as a result?

No analytics program has ever shown [...]


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