In my quest to get to grips with the EU Cookie Directive I keep coming back to Google Analytics as an example of the dilemmas posed by the directive.
A sliding scale of naughtiness
So there are good and bad cookies, of that there is no doubt.
There are cookies that are 100% necessary for the functioning [...]
Bulgaria’s top SEOs settled in–mildly skeptical yet very eager to listen to and challenge the SEO ambassador they’d seen on countless Whiteboard Fridays. Rand was ready, though, and he delivered.
In the 3-hour marathon session (broken up by a brief 10-minute break), we drank SEO from the fire-hose. No important topic was left uncovered. So, to the takeaways already…
Google Analytics & SEO (focussed more around blogging) given to the Junior Chamber International (Edinburgh)
I recently gave a short talk on Google Analytics to members of the Edinburgh Chamber of Commerce, entitled “Actionable Insights with Google Analytics”. The slides are embedded below – if you need any additional information or were at the presentation and have any follow up questions please do not hesitate to get in touch with me.
So then, you’ve decided it’s time to take the plunge & get a new website. The old one wasn’t working for you (this assumes you’ve been testing and making improvements over the years - quite often spending money on website testing is going to give you better bang for your buck than a full re-design).
Before you head off think about a [...]
With the chamber street tower packed to capacity, our very own Ben Rogers gave a fantastic and non techie talk about Google Analytics.
Google have announced that they are developing a browser plug-in to allow people to opt-out of being tracked by Google Analytics, their increasingly ubiquitous web analytics software.
The obvious question this asks is whether Google Analytics will become less useful as a result?
No analytics program has ever shown [...]
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