PPC Roundup – October 2011

Another 31 days and another 31 days of game-changing, world-revolutionising, riot-causing updates from the guys that brought us Google Buzz.


Keyword relevance and landing page quality becomes more important for Google Adwords
Google +1s arrive on display ads
Bid-per-Call (rather than Bid-per-Click) introduced to Adwords
Google Adwords Express launched for small local businesses in the UK
Mobile ads now in apps