Google have unveiled a new keyword match type called Modified Broad. This new keyword matching option allows the average PPC boffin to gain a level of control in terms of their keyword targeting and scope.
I’ve been dipping into Gmail a bit more than usual of late following the launch of Google Buzz. Seems like the adverts have become a lot more targeted since I last thought about it.
Could be worth revisiting some old campaigns that perhaps haven’t worked in the past, especially those targeting specific geographic locations
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