Share ThisGoogle Adwords new keyword match type
Google have unveiled a new keyword match type called Modified Broad. This new keyword matching option allows the average PPC boffin to gain a level of control in terms of their keyword targeting and scope.
Listening & Talking
Social media….what can’t you say about it?!
Well, from my experience it’s something that I have found extremely interesting, pratical but also somewhat far fetched at times. It’s one of those topics that’s contrived as either proactively engaging with your audiences through new media platforms and models of communication, or simply, wasting time.
There are many aspects [...]
AdWords in Gmail: Relevancy of Adverts Improving?
I’ve been dipping into Gmail a bit more than usual of late following the launch of Google Buzz. Seems like the adverts have become a lot more targeted since I last thought about it.
Could be worth revisiting some old campaigns that perhaps haven’t worked in the past, especially those targeting specific geographic [...]
Initial Thoughts on Google Buzz
Google’s latest launch into the Social world.
What Is Google Buzz?
From the Horse’s Mouth:
Initial Thoughts
Some notes jotted on the iPhone on my way home last night
Just taking a very initial look at Buzz whilst heading home. Looks very Twitteresque but allows greater flexibility with what you share (more than text)
Appears as if replies (comments) will come [...]
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