Attacat Christie’s notes from Satyan Joshi’s (Industry Manager at Google UK) talk at the ASSC’s conference on 5th November on the online travel consumer.
Print Hut have decided to do exactly this for the whole of March 2013 as a protest to Google’s ‘Go Paperless’ Campaign’.
They have been inspired by a letter written by Two Sides to Mr Eric Schmidt of Google highlighting their concerns that Google and other companies are trying to show themselves as being “environmentally preferable to print and paper whereas there is significant evidence that electronic communication, and Google’s activities in particular, carry a significant and increasing environmental footprint.
OK this is big: we’ve been bitching about Google Places for long enough so we have to be happy with a change I suppose!
It’s been announced that Google Places are being completely replaced by Google+ Local pages, effectively combining the local business aspects of Places with the peer-review and social trust supposedly associated with Google+ profiles and pages.
It’s clear that local and social really can’t be viewed in isolation any more. Local ties in with social, which ties in with SEO, which ties in with content marketing, which ties in with social – in the near future great Google rankings are only going to be achieved by those being great at all of them.
Google Maps: the key to improving local results or just an unreliable mess? Where is Harrods exactly? I’ll check Google Maps. Imagine my surprise to find out where it was…
Just spotted a location extension that I’ve never seen in the wild before – an Adwords-style ‘+’ extension beneath a couple of results on the SERP.
Google decided to display the address line with the option to drop down and see the map. Personally I like the change.
Here’s my recap on what’s been important in Local Search this month:
Google overhauls Places pages
10 top tips for local optimisation
Bing Business Portal (BBP) image control
New Android local functionality
Timeline for listing a new business
Here’s what I picked up in local search news in May…
Google adds postcode outlines to map one box
Bing adds bulk uploads to local business listing
Google announce that location extension will now be charged on a CPC basis
6 key takeaways from the Local Search Association’s inaugural conference
30% of businesses are using local search as a marketing tool
The Adwords blog has announced that clicks on ‘show directions’ within location extensions, which automatically show business addresses within paid ads on Google, will now be charged in the same way as clicks on the advert headline.
Back in December I blogged about the importance of local search, and promised a follow up post about Google’s new local ad product – Google Boost. Boost was initially launched in selected U.S. cities in October 2010 and rolled out across the rest of the U.S. in late January. It is now being tested […]
It seems to have been a really rather busy few weeks for Google, withhem testing new appearances and variations of PPC advert display all over the place. Here’s a summary of the changes we’ve seen popping up recently:
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