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The Attacat BrainPosts Tagged ‘ Google Updates ’

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Christmas in July: Cool Stuff in PPC This Month

Paid search Santa came early this year, delivering a whole bunch of goodies to the children of account-managementland. We’ve hoped and we’ve dreamed and we’ve been good all year long. Now it’s time for presents.

panda google update

Panda and Penguin: Google ranking algorithm updates

You may have heard chat about recent changes to Google’s search ranking algorithms, named Panda and Penguin.

Over a three week period in April 2012 these major iteration updates or ‘filters’ to the algorithm have affected how certain links and sites are perceived, and has caused some sites to slip or even completely lose their positions in Google search engine results pages (SERPs). So what are they in simple terms?

Google Panda
For on-page factors and usability.

Google Penguin
Equivalent filter targeting offsite factors and links.

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SEO Roundup – May 2011

Here’s what I picked up in search engine optimisation news in May…

Google launches ‘Think Insights’

New data search engine ‘Zanran’ launches

Google Webmaster Tools no longer requires URL blocking

Bing adds more Facebook ‘Likes’ to search results

Google News adds option to remove blogs & press releases from results

Website owners are warned of hacked canonical tags

Google Shopping requires UPI’s


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