Paid search Santa came early this year, delivering a whole bunch of goodies to the children of account-managementland. We’ve hoped and we’ve dreamed and we’ve been good all year long. Now it’s time for presents.
You may have heard chat about recent changes to Google’s search ranking algorithms, named Panda and Penguin.
Over a three week period in April 2012 these major iteration updates or ‘filters’ to the algorithm have affected how certain links and sites are perceived, and has caused some sites to slip or even completely lose their positions in Google search engine results pages (SERPs). So what are they in simple terms?
For on-page factors and usability.
Equivalent filter targeting offsite factors and links.
Here’s what I picked up in search engine optimisation news in May…
Google launches ‘Think Insights’
New data search engine ‘Zanran’ launches
Google Webmaster Tools no longer requires URL blocking
Bing adds more Facebook ‘Likes’ to search results
Google News adds option to remove blogs & press releases from results
Website owners are warned of hacked canonical tags
Google Shopping requires UPI’s
The Attacat Team could take your
web presence forward