Page load times have been rumoured to be part of the Google Algorithm for a while now. We see what effect publishing a site onto a Wordpress CMS, deployed on a dedicated server, has on site speed as measured by Google.
This one has been on our to-do list since the day we re-launched our website back in March but we have finally added a page about our specific Edinburgh search engine optimisation services for those looking for assistance within the confines of our pleasant capital.
Try as I might to justify this purely in terms of being a website improvement, while those looking for an Edinburgh-based SEO company or wanting to improve their presence on Edinburgh terms will be enthralled by the new page you probably won’t be surprised to hear that one of the drivers for adding the page is to improve our rankings on the phrase “Edinburgh SEO“. So does this make the addition of this page ‘unethical’?
Tim, Ben and the most interesting of the bunch Joel joined the guys from FatBuzz on the 21st edition of their Social Media Podcast recently. Listen to us as we jump onto a range of topical bandwagons and chat about iPhone 4, Facebook privacy and advertising, Google Caffeine, SEO and a whole load of other interesting online-related things.
PPC Blog has pulled together this rather fine infographic. Obviously even at this complexity, it’s a seriously simplified version. Who’s not to say that even a geek might learn something from it.
What the diagram perhaps doesn’t immediately convey is the incredible speed that Google manages to do all of this – possibly the greatest [...]
We are very pleased to have been asked to offer SEO (Search Engine Optimisation) and PPC (Google AdWords) support for the Scottish Low Carbon Conference whose site has gone live today. The site has been built by Elastic Creative and project managed by the Edinburgh Chamber of Commerce on [...]
GBBO is an effort to encourage businesses to acquire a ‘free’ web presence through Google Sites and BT website hosting. This post is a bit of a rant – but a valid one – about a high profile but costly initiative that is a missed opportunity to benefit the whole local business community, not just BT and Google. I’d be interested to hear the views of the GBBO!
In another odd PPC move, Google appear to be testing PPC adverts not targeted to the search query but ‘related’ to it.
It seems as though Google is considering inserting 5-star rating into paid search results, and has begun testing it in selected results. From the examples seen so far it appears to be drawing through Amazon product ratings, but there is potential for using a wide range of website rankings. What chance of Google showing us Ebay seller ratings, or property reviews for accommodation results?
Google is never one to rest, always testing new ideas and alterations to the search results format. The latest we’re seeing evidence of is search suggestions in the right-hand-side paid search results column, worded as ‘Also try’.
What we’ve seen with our own eyes, had reinforced by others at SMX Advanced has now been confirmed by Google: Niche sites (especially those with unique content) are doing better on niche search phrases.
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