The UK is going mad for online discounts – the BBC programme The Apprentice aired on 23 May, where contestants had to source deals for such a business, highlighted this.
- From July to December in 2011 Britain spent £3 billion through daily deal websites such as Groupon.
- Voucher sites have taken over sitting at 37.4 million UK internet visits in December 2011, up 28% in a year.
- LivingSocial claims that its voucher sales have almost doubled when compared the previous year.
With the information that a hotel in Ireland made over $1 million in 24 hours on Facebook offers it’s a tempting deal for businesses…