Share ThisKeyword tools: 12 resources for researching keywords
Good keyword research is the base for any good SEO or PPC campaign, so here are a few research tools you might find useful.
being relevant: do we need to add search queries?
When analysing the search queries which have been activating your ads, it’s easy to become confused by the depth of strange search queries that Google shows your ads to. Why is the search query ‘football fixtures’ every considered relevant to the keyword ‘rugby socks’? The truth is Google doesn’t directly measure relevancy in the semantic way humans do – it’d just be too complex – how would they know that ‘Usain Bolt’ isn’t related to ‘nuts and bolts’, and that ‘Cheryl Cole’ once was, but is no longer, relevant to ‘Simon Cowell’?
London SMX Advanced: Keyword Research – Beyond The Ordinary
This session looks at innovative approaches to keyword research that help you find those really significant keywords your customers are searching for, uncover your competitors’ keywords, mine the long tail for those elusive but truly valuable obscure search terms, and expand your “virtual shelf space” in surprising and non-obvious ways.
Moderator: Kristjan Mar Hauksson (KH), Director [...]
Using Google Suggest for Keyword Lists
Google announced last week that they have improved the Google Suggest interface and have rolled it out to 170 of its domains on 50 different languages.
Not only is this useful for searchers, but also for us search marketers. I often use Google Suggest when building keyword lists as well as the various keyword [...]
See Attacat on
