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The Attacat BrainPosts Tagged ‘ Keywords ’

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Keyword Level Impression Share: Cutting a Larger Slice of The Impression Share Pie

Google has announced another AdWords update in the form of Impression Share data at the keyword level. So what does it mean? Attacat Lara explains.

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Keyword tools: 12 resources for researching keywords

Good keyword research is the base for any good SEO or PPC campaign, so here are a few research tools you might find useful.

being relevant: do we need to add search queries?

When analysing the search queries which have been activating your ads, it’s easy to become confused by the depth of strange search queries that Google shows your ads to. Why is the search query ‘football fixtures’ every considered relevant to the keyword ‘rugby socks’? The truth is Google doesn’t directly measure relevancy in the semantic way humans do – it’d just be too complex – how would they know that ‘Usain Bolt’ isn’t related to ‘nuts and bolts’, and that ‘Cheryl Cole’ once was, but is no longer, relevant to ‘Simon Cowell’?

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London SMX Advanced: Keyword Research – Beyond The Ordinary

This session looks at innovative approaches to keyword research that help you find those really significant keywords your customers are searching for, uncover your competitors’ keywords, mine the long tail for those elusive but truly valuable obscure search terms, and expand your “virtual shelf space” in surprising and non-obvious ways.
Moderator: Kristjan Mar Hauksson (KH), Director [...]

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Title Element: Just why is it so damned important still?

What is it?
Often misnamed as the Title tag, it is, at its simplest, the name of your web page.  It has to be included in every page on your website.  When you look at a web page, you can usually see the title rendered at the top of the page.

Using Google Suggest for Keyword Lists

Google announced last week that they have improved the Google Suggest interface and have rolled it out to 170 of its domains on 50 different languages.
Not only is this useful for searchers, but also for us search marketers. I often use Google Suggest when building keyword lists as well as the various keyword [...]


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